# Patrick Dempsey Fragrance Avon's McDreamy By Alex Covert | Published 2008-04-02 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-dempsey-fragrance-avons-mcdreamy References: [luxist](http://www.luxist.com/2008/04/01/mcdreamy-the-fragrance/) The popularity of the hit medical drama, Grey's Anatomy, has brought about the acting comeback of Patrick Dempsey, aka McDreamy. He is supposedly working with [Avon](https://www.trendhunter.com/trends/perfect-nonsense) to produce a [new fragrance line](https://www.trendhunter.com/trends/radical-essence). Avon? Yep, his wife is Avon's global creative color director. Who knew? Add another $5 million to the Dempsey family savings account. **Implications** - [Celebrity endorsement](https://www.trendhunter.com/trends/paradigme-fragrance) is one of the many ways in which brands have captured attention and created loyalty among their customers over the years. Extreme fans are devoted in every way to the celebrity they admire, and are therefore likely to purchase anything the celebrity endorses. Thus, endorsement continues to be a major element of successful branding for today's companies. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 4% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsement:** Opportunities for brands to capture attention and create loyalty by partnering with popular celebrities to endorse their products or services. ### Industries Being Reshaped - **Fragrance:** Disruptive innovation opportunities for fragrance companies to collaborate with celebrities and create exclusive fragrance lines. - **Cosmetics:** Potential for disruptive innovation through collaborations between cosmetics brands and celebrities, leveraging their star power to promote new beauty products. - **Marketing:** Opportunities for marketing agencies to create impactful campaigns that leverage celebrity endorsements to build brand loyalty and drive sales. ## Related on Trend Hunter - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Mediterranean-Inspired Fragrance Lines](https://www.trendhunter.com/trends/devotion-for-men.md) - [Streaming Series Fragrances](https://www.trendhunter.com/trends/emily-in-paris-fragrance.md) - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Historical Series Fragrance Collections](https://www.trendhunter.com/trends/scentbird-x-outlander.md) - [Collaborative Rom-Com Drama Scents](https://www.trendhunter.com/trends/emily-in-paris-holiday.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md)