# Trenched Couple Campaigns Models and Their Men Pose for Patrick Demarchelier By Renee Ramsarran | Published 2011-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-demarchelier References: [fashioneditorials](http://www.fashioneditorials.com/love-in-the-trenches-anja-rubik-coco-rocha-and-alessandra-ambrosio-us-vogue-february-2011-patrick-demarchelier/01/2011) & [vogue](http://www.vogue.com/) The [romantic editorial](https://www.trendhunter.com/trends/london-a-love-affair) shot by Patrick Demarchelier for the [Vogue](https://www.trendhunter.com/trends/loewe-6) US February 2011 issue stars six of the hottest runway faces. Alessandra Ambrosio, Anja Rubik, Coco Rocha, Angela Lindvall, Aminata Niaria and Bonnie Chen took part in the shoot along with their loved ones. The couples also share tales from their first date, offering an intimate glimpse into their relationships. Photographer Patrick Demarchelier captures the [Valentine's Day spirit](https://www.trendhunter.com/trends/amo-denim) for this Vogue US February 2011 spread. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Romantic Editorials:** Opportunity for fashion magazines and brands to create romantic editorial shoots featuring couples, showcasing intimate moments and relationships. - **Celebrity Couples:** Potential for brands to collaborate with celebrity couples for campaigns, leveraging their popularity and relationship to promote products or services. - **Inclusive Relationships:** Increasing focus on showcasing diverse couples in advertising and marketing, providing opportunities for brands to embrace inclusivity and represent different types of relationships. ### Who This Affects Most - **Fashion Magazines:** Fashion magazines can seize the opportunity to create editorial spreads featuring romantic couples, adding a touch of intimacy and emotional connection. - **Brands & Marketing:** Brands can explore partnerships with celebrity couples to harness their influence and promote products or services through authentic and relatable campaigns. - **Advertising & Marketing:** Ad agencies and marketing departments can drive inclusivity by featuring diverse couples in advertisements, reflecting the reality of relationships and appealing to broader audiences. ## Related on Trend Hunter - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md)