# Cornered Couture Captures The Patrick Demarchelier for V Magazine Winter 2011 Shoot is Captivating By Souzan Michael | Published 2012-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-demarchelier-for-v-magazine References: [fashnberry](http://fashnberry.com/editorials/candice-swanepoel-joan-smalls-saskia-de-brauw-daphne-groeneveld-sui-he-by-patrick-demarchelier-for-v-magazine-winter-2011/) & [beautyisdiverse](http://www.beautyisdiverse.com/2012/01/joan-smalls-candice-swanepoel-daphne-groeneveld-sui-he-saskia-de-brauw-for-v-winter-2011/) When you combine incredible couture dresses, one of the world's [top fashion photographers](https://www.trendhunter.com/trends/star-studded), an industry-famous stylist and enlist the work of the industry's top models, the results are expected to be nothing less than extraordinary, and that's exactly what the Patrick Demarchelier for V Magazine shoot is. Featuring A-list models Joan Smalls, Candice Swanepoel, Daphne Groeneveld, Sui He and Saskia de Brauw and styled by former [Vogue](https://www.trendhunter.com/trends/nft-collection2) Paris editor in chief, Carine Roitfeld, the fashion editorial for V Magazine's Winter 2011 issue is truly stunning. The models are shot wearing [dramatic couture pieces](https://www.trendhunter.com/trends/la-robe-ketchup) from some of the biggest designers in the world while posing in a corner, and the end result is breathtaking high fashion. Check out the Patrick Demarchelier for V Magazine photo shoot for a look at some of the world's top models. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Couture Fashion:** Disruptive innovation opportunity: Creating sustainable and ethical couture fashion brands. - **Fashion Photography:** Disruptive innovation opportunity: Utilizing AI-powered cameras and editing software for faster and more precise fashion photography. - **Fashion Editorials:** Disruptive innovation opportunity: Designing interactive and immersive fashion editorials for virtual reality platforms. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Incorporating technology and 3D printing in fashion design processes. - **Photography Services:** Disruptive innovation opportunity: Developing AI-assisted photography services to enhance efficiency and accuracy. - **Media Publishing:** Disruptive innovation opportunity: Integrating augmented reality features into fashion magazines for enhanced reader engagement. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md)