The return of spring air is evident in the Patricia van der Vliet Elle France January Shoot. With wind-swept hair, shorts, sunglasses and light cardigans, the model perfectly displays a girlish attitude towards the approaching good weather. The collection of structured blazers and retro prints chosen by Tamara Taichman are feminine and sophisticated.
The Patricia van der Vliet Elle France spread, 'Avis de Beau Temps,' is a return to 70s chic.
Implications - This fashion editorial has a relaxed nature and carefree aesthetic. With so many individuals caught up in the monotony of everyday life, many consumers are looking for products that provide a sense of escapism from the stresses of life and work. Companies that incorporate elements of relaxation in their campaigns are sure to see large returns.