# Glamorously Grayscale Fashion Ads The Patric Love Spring 2014 Campaign Stars Linda Evangelista By Meghan Young | Published 2014-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patric-love-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/linda-evangelista-stars-patric-loves-spring-2014-campaign/) & [patriclove](http://www.patriclove.com/en/home.html) Model Linda Evangelista channels her inner Grace Kelly for the Patric Love Spring 2014 ad campaign. Yet although the images clearly embrace an Old [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) sort of glamor, it is undeniable that the fashion designs have a heavy touch of modernity. Whether it is the use of funky patterns or avant garde cuts, the contemporary woman will be instantly enamored with its balance between past and present. Shot entirely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) in studio, the Patric Love Spring 2014 ad campaign highlights the designs of the label’s founder Prince Julio Cesar beautifully. Fit for modern royalty, the looks may have an overall luxurious presence, but there are details that could easily make them wearable on a more everyday basis. The looks are perfected with a curled platinum blonde coif and flawless face. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Modern-old Hollywood Fashion:** Combining modernity and old Hollywood style, the fashion industry could explore the creation of luxury, wearable everyday clothes. - **Black and White Fashion Photography:** With the use of black and white film photography for fashion ads, visual media industry could explore the use of grayscale imagery to convey luxurious and glamorous brand messaging. - **Luxury, Wearable Fashion Design:** In line with the Patric Love Spring 2014 collection, the fashion industry could explore the creation of outfits that are distinctly luxurious, yet can be worn in everyday settings. ### Who This Affects Most - **Fashion:** The fashion industry could explore the combination of modernity and old Hollywood style and the creation of luxury, wearable everyday clothes. - **Visual Media:** The use of black and white film photography for fashion ads is an opportunity for the visual media industry to explore the use of grayscale imagery to convey luxurious and glamorous brand messaging. - **Luxury Goods:** The Patric Love Spring 2014 collection is an opportunity for the luxury goods industry to create outfits that are distinctly luxurious, yet can be worn in everyday settings. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)