# Elegant Patisserie Branding Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication By Jana Pijak | Published 2015-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patisserie References: [behance.net](https://www.behance.net/gallery/24987741/Odette) Odette Patisserie's brand identity exudes elegance and sophistication. Based in Warsaw, Poland, the artisanal bakery boasts a brand identity conceived by Gustaw Dmowski, the creative director of design studio Dmowski & Co. This contemporary branding project features packaging that is displayed in a palette of pale blue and white tones. Its signage and monogrammed logo is displayed in a metallic gold hue and is designed to resemble a simplistic graphic of a stacked cake. The elegant brand identity fits with Odette Patisserie's signature desserts -- treats that include gold-capped macarons and luxe chocolate truffles -- and will appeal to graphic design buffs. As handcrafted pastries become more synonymous with luxury, their packaging is becoming more elegant and sophisticated. Featuring quality paper and gold-leafed type, these packages and business cards represent Odette's immaculate product. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Minimalist Branding:** Opportunity for disruptive innovation in creating minimalist and sophisticated branding for luxury products. - **Elevated Packaging:** Opportunity for disruptive innovation in designing elegant and high-quality packaging for artisanal products. - **Graphic Design Influence:** Opportunity for disruptive innovation in incorporating graphic design elements into brand identity and packaging. ### Who This Affects Most - **Luxury Food:** Disruptive innovation opportunities in creating upscale and visually appealing packaging for high-end food products. - **Artisanal Bakery:** Opportunities for disruptive innovation in developing sophisticated and minimalist brand identities for artisanal bakeries. - **Graphic Design Services:** Opportunities for disruptive innovation in providing graphic design services for creating elegant and minimalist brand identities and packaging. ## Related on Trend Hunter - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Seasonal Patisserie Interior](https://www.trendhunter.com/trends/season-patisserie.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)