# Cheeky Dining Training Ads The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette By Grace Mahas | Published 2021-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/patio-retraining-video References: [youtube](https://www.youtube.com/watch?v=c-Y9XTfWlQA) & [bppatiomanual](https://bppatiomanual.com/en/) In light of Ontario patios re-opening from one of the longest lockdowns, [Boston Pizza](https://www.trendhunter.com/trends/patio-behavior-badges) is helping customers remember how to dine in public with the launch of the 'Patio Re-Training Video.' The [tongue-in-cheek campaign](https://www.trendhunter.com/trends/titos-spokescart) features a commercial that showcases the use of common patio practices, including how to use a coaster, protecting your beverages from wasps and more. Alongside the commercial, Boston Pizza also debuted a 72-page manual featuring [articles and infographics](https://www.trendhunter.com/trends/cook-different) that offer a more in-depth explanation. For fans that prefer audio, the brand also offers a hotline (1-855-BP-HOW-TO) which offers patio etiquette lessons. "Sitting on the patio, enjoying the weather, a drink and some great food and the in-person company of friends are pastimes Canadians have universally been longing to return to. And we just want to make that return to a BP Patio a smooth and enjoyable one,” said James Kawalecki, Vice President, Marketing at Boston Pizza. Image Credit: Boston Pizza ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Patio Etiquette Training:** The Boston Pizza Patio Re-Training Video and manual offers opportunities for creating engaging and humorous training content aimed at educating customers on patio etiquette. - **Audio Training Hotline:** Boston Pizza's 1-855-BP-HOW-TO hotline offers opportunities for companies to develop similar audio training services as a value-added service to customers or employees. - **Tongue-in-cheek Marketing Campaigns:** The success of Boston Pizza's tongue-in-cheek 'Patio Re-Training' video presents opportunities for companies looking to develop similarly lighthearted marketing campaigns that create engagement and drive traffic. ### Where This Applies - **Hospitality Industry:** The hospitality industry can use creative patio etiquette training videos to educate customers for a better experience. - **Retail Industry:** The retail industry can provide audio training hotlines as value-added services to enhance the customer experience. - **Advertising Industry:** The success of Boston Pizza's tongue-in-cheek marketing campaign is an opportunity for the Advertising industry to develop similarly humorous campaigns that promote engagement. ## Related on Trend Hunter - [Patio Behavior Badges](https://www.trendhunter.com/trends/patio-behavior-badges.md) - [Cheeky Custom Rage Rooms](https://www.trendhunter.com/trends/custom-rage-room.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Dad-Targeted High Tea Events](https://www.trendhunter.com/trends/high-tea-at-bp.md) - [Dog-Friendly Patio Menus](https://www.trendhunter.com/trends/beertown-public-house.md) - [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md) - [Live Music Pizza Partnerships](https://www.trendhunter.com/trends/live-nation-canada.md) - [Pizza-Themed Gift Catalogs](https://www.trendhunter.com/trends/2021-holiday-wish-list.md) - [Italy-Inspired Restaurant Menus](https://www.trendhunter.com/trends/perfecto-menu.md)