# Nutritious Veggie-Packed Frozen Foods These New Path of Life Products Come in Four Varieties By Michael Hemsworth | Published 2022-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/path-of-life-products References: [preparedfoods](https://www.preparedfoods.com/articles/126668-path-of-life-entrees-and-veggie-blend) & [pathoflife](http://www.pathoflife.com/)  These new [Path of Life](https://www.trendhunter.com/trends/organic-flours) products are being launched by the brand to provide consumers with a way to easily prepare a meal from home that is nutritious, delicious and packed with vegetables. The brand will debut four new varieties including the Cheddar Style Riced Cauliflower & Broccoli, Sun-Dried Tomato Seasoned Broccoli & Brown Rice, Roasted Garlic Seasoned Sweet Potato & Brown Rice and Greek Style Seasoned Brown Rice & Vegetables. Each of the new products are [fully plant-based](https://www.trendhunter.com/trends/bol-protein-power-pots) with a certified [USDA](https://www.trendhunter.com/trends/creamy-plantbased-broths) organic recipe that is also Non-GMO Project Verified and gluten-free certified. The new Path of Life products are each capable of being prepared in under five-minutes and will be priced at $4.99 each when they launch this summer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Foods:** There's an opportunity to develop more nutritious, vegetable-based frozen foods that are quick and easy to prepare, making them attractive to health-conscious consumers. - **Certified Organic Products:** There's an opportunity to create more organic foods with USDA certification and Non-GMO Project verification to appeal to health-conscious consumers looking for additional assurance of quality and transparency in the ingredients. - **Convenient Meals:** There's an opportunity to develop more frozen meals that can be prepared quickly and easily at home, appealing to busy people looking for healthy, tasty options for lunch or dinner. ### Where This Applies - **Frozen Foods:** This industry has an opportunity to make healthier and sustainable options that cater to the needs of health-conscious consumers going for plant-based, certified organic, and easy-to-prepare frozen foods. - **Health Food Stores:** These stores are positioned to offer more vegetable-based, USDA organic, Non-GMO Project verified, and quick meal options, tapping into the growing demand for healthy and nutritious food options. - **Online Grocers:** This industry can leverage the growing trend of consumers looking for healthier meal options by offering frozen meals that are plant-based, USDA organic, Non-GMO Project verified, and quick and easy to prepare. ## Related on Trend Hunter - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Ready-to-Prepare Frozen Veggie Products](https://www.trendhunter.com/trends/green-giant-products.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Minimally Processed Frozen Meals](https://www.trendhunter.com/trends/cilantro-chicken-baja-lifebowl.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md) - [Frozen Home Cooking Ingredients](https://www.trendhunter.com/trends/packd-frozen-ingredients.md) - [International Cuisine Frozen Meals](https://www.trendhunter.com/trends/saffron-road-frozen-meals.md) - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md)