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# Crossed Streetwear Logo Keychains
Off-White Introduces a Patent Arrow Key Ring for SS19

By Amy Duong | Published 2019-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/patent-arrow
References: [hypebeast](https://hypebeast.com/2019/6/off-white-patent-arrow-key-ring-release-info) & [matchesfashion](https://www.matchesfashion.com/intl/products/Off-White-Patent-arrow-key-ring-1278000)

Streetwear imprint Off-White unveils its latest Patent Arrow Key Ring as one of the drops for its Spring/Summer 2019 [accessories](https://www.trendhunter.com/trends/bag-charm). The black [key ring](https://www.trendhunter.com/trends/waveclips) nods to the label's signature patent arrow logo motif and it boasts the shape in a three-dimensional form.

The accessory is also coated in a shiny patent material along with a printed iteration of the logo as well. It is finished with a ball chain in silver hardware along with a clip fastened with a screw. Additional details include some engravings in the form on a text that reads "RELEASE." The Patent Arrow Key Ring by Off-White is now available for purchase online at retailers including MATCHESFASHION for the price of $165 USD.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 27% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **3D Logo Motifs:** Opportunity for companies to incorporate 3D versions of their logos into their merchandise to enhance branding and appeal to younger, trend-focused markets.
- **Patented Accessories:** Opportunity for companies to create patents for unique and recognizable accessory designs, providing legal protection and potentially increasing demand and value.
- **Ball Chain Keyrings:** Opportunity for companies to offer customizable, versatile and stylish ball chain keyrings that appeal to a variety of fashion and lifestyle markets.

### Sectors Adopting This

- **Fashion:** Fashion industry may incorporate unique accessory offerings with a patent-protected design into their collections, which can taxonomize their brand.
- **Marketing & Advertising:** Marketing & advertising industry can explore the 3D branding graphics concept and its potential in enhancing their products’ visual identity.
- **Lifestyle:** Lifestyle industry can produce versatile ball chain keyrings that can cater to a variety of lifestyle choices.

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