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# Intrinsa
P&G Release Patch to Boost Female Sex Drive

By Justin Good | Published 2007-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/patch-to-boost-female-sex-drive
References: [news.bbc](http://news.bbc.co.uk/2/hi/health/6495211.stm)

Help is on the way for women with low sex drives. The drug maker Proctor and Gamble has created a [new patch](https://www.trendhunter.com/trends/what-supp-co) will help women to regain their sex drive. The patch, named Intrinsa, is made of clear material to be worn on the abdomen where it delivers a [low dose of testosterone](https://www.trendhunter.com/trends/creatine-patches). Intrinsa will be available by prescription, starting in April. It is intended, "for women who have had an [early menopause because of surgery](https://www.trendhunter.com/trends/evvy-estradiol-vaginal-cream)."

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 34% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Female Sexual Health:** Intrinsa is a clear indication of the trend in the medical industry towards developing products that help women with low sex drives, creating potential innovation opportunities for drug-makers to further develop female sexual health treatments.
- **Transdermal Patches:** The Intrinsa patch shows a rise in the popularity of transdermal patches, indicating potential opportunities for companies to develop more medical treatments delivered through the skin.
- **Testosterone Replacement Therapy:** Intrinsa's use of low-dose testosterone through a patch shows a rise in the trend of testosterone replacement therapy, indicating potential opportunities for drug companies to further the effectiveness of the treatment seen in Intrinsa.

### Where This Applies

- **Pharmaceuticals:** The pharmaceutical industry is at the forefront of the trend in developing products that address female sexual health issues, indicating strong innovation opportunities for drug companies.
- **Medical Devices:** Intrinsa's delivery through a wearable patch highlights the trend for wearable medical devices, highlighting potential opportunities for companies to design similar devices.
- **Biotech and Life Sciences:** Intrinsa's clear material and use of testosterone replacement therapy indicate a trend in the biotech and life sciences field towards developing new and innovative solutions to women's health issues, creating potential market opportunities for companies in this space.

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