# Plant-Based Indian-Style Food Products Patak’s Plant-Based Range Includes Sauces and Meal Kits By Michael Hemsworth | Published 2021-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pataks-plantbased-range References: [foodbev](https://www.foodbev.com/news/pataks-release-new-range-of-plant-based-cooking-sauces-and-meal-kits/) & [pataks](https://www.pataks.co.uk)  The [Patak’s](https://www.trendhunter.com/trends/chilled-meals) plant-based range has been announced by the UK brand to provide consumers with a way to prepare a number of Indian-style meals in a plant-based way. The products come in the form of [cooking sauces](https://www.trendhunter.com/trends/geetas-foods-cooking-sauces) as well as meal kits, which are all easy to prepare and use to make them perfect for midweek meals. The vegan-friendly products come in the form of Lentil Tikka Masala, Lentil Korma and Lentil Jalfrezi for the sauces, and Mild & Aromatic Biryani, Korma Spiced Daal and Hot & Spicy Biryani for the meal kits. Patak’s Senior Brand Manager Charlotte Peterson commented on the new Patak’s plant-based range saying, "Patak’s plant-based range has been created with the growing trend toward meat-reduction in mind and presents a real opportunity for consumers who are meat lovers, meat reducers and vegetarians alike, to amplify veg in a delicious and indulgent way. Consumer insight shows that a key barrier to meat reducing is that many of the more hesitant consumers still associate plant-based food with being bland and tasteless and this is where we can help! Indian food is known for its flavour and is synonymous with meat-free dishes, putting Patak’s in a perfect position to change long-standing consumer perceptions with the plant-based launch.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Indian-style Food:** The growing trend toward meat-reduction presents an opportunity to innovate and provide consumers with delicious and indulgent veg options. - **Meal Kits for Midweek Meals:** Convenience is key, and meal kits that are easy to prepare offer an opportunity to disrupt the meal kit industry. - **Flavorful Vegan Sauces:** By offering vegan-friendly cooking sauces that are full of flavor, there is an opportunity to tap into the expanding plant-based consumer market. ### Where This Applies - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend toward plant-based eating and develop new products to cater to the growing market. - **Meal Kit Delivery Services:** Meal kit delivery services can cater to consumers looking for convenient and easy-to-prepare meals by focusing on plant-based options and expanding their product line. - **Sauce and Condiment Industry:** There is an opportunity for the sauce and condiment industry to create flavorful and innovative vegan-friendly products that appeal to the plant-based consumer market. ## Related on Trend Hunter - [Plant-Based Indian Cuisine Pastes](https://www.trendhunter.com/trends/butter-chicken-tarka-paste.md) - [Satisfying Plant-Based Meal Kits](https://www.trendhunter.com/trends/the-flavourists-plantbased-meal-kits.md) - [Heat-and-Eat Indian Meals](https://www.trendhunter.com/trends/chilled-meals.md) - [Indian Plant-Based Meat Brands](https://www.trendhunter.com/trends/plantbased-meat-brand.md) - [Plant-Rich Retailer Ready Meals](https://www.trendhunter.com/trends/waitrose-plantliving-range.md) - [Creamy Plant-Based Pasta Sauces](https://www.trendhunter.com/trends/creamy-pasta-sauce.md) - [Plant-Based Noodle Dish Cups](https://www.trendhunter.com/trends/batchelors-meat-free.md) - [Heat-and-Eat Indian Meal Kits](https://www.trendhunter.com/trends/master-cook-meal-kit.md) - [Vegan-Friendly Cooking Sauces](https://www.trendhunter.com/trends/plantbased-cooking-sauces.md)