# Fair Trade Workwear Collections The Patagonia Workwear Line is Made With Eco-Friendly Hemp By Mary Van Puymbroeck | Published 2017-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/patagonia-workwear-line References: [highsnobiety](http://www.highsnobiety.com/2017/08/03/patagonia-workwear-line/#slide-9) & [patagonia](http://www.patagonia.com/shop/workwear?start=0&sz=24#tile-3&avad=55963_cf2880f9&netid=1&pubid=41227&utm_source=www.viglink.com&utm_medium=affiliate&utm_campaign=Custom+Link&src=cl&src=avl) This [Patagonia](https://www.trendhunter.com/trends/patagonia-2) workwear line is the first ever heavy lifting collection from the outerwear giant. Patagonia is known for its adventure-focused outdoor clothing collection. Its rugged appeal and nostalgic designs make it an aspirational brand for many Canadian youth. In an effort to extend its reputation as a hard working clothing brand, Patagonia has released its first ever workwear collection. Made with industrial hemp, [recycled polyester](https://www.trendhunter.com/trends/patagonia-retrox-jacket) and organic cotton, this heavy-lifting collection uses materials that require far less petroleum and are made without the use of pesticides. Each piece in the Patagonia workwear line is Certified [Fair Trade](https://www.trendhunter.com/trends/sustainable-luxury-bedding), meaning each person involved in the making of these pieces was fair paid and worked in a fair environment. The collection is meant to keep workers warm while standing up to extreme wear and tear. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Workwear:** Opportunity for disruptive innovation in developing sustainable workwear options using organic and recycled materials. - **Fair Trade Fashion:** Opportunity to disrupt the fashion industry by promoting fair trade practices and ensuring fair wages for workers. - **Heavy-duty Hemp Clothing:** Opportunity to disrupt the workwear market by introducing durable hemp-based fabric for rugged and long-lasting work clothing. ### Industries Being Reshaped - **Apparel Manufacturing:** Disruptive innovation potential in introducing sustainable and fair trade practices in the manufacturing of workwear. - **Outdoor Retail:** Opportunity for disruptive innovation in offering eco-friendly and ethically-made workwear collections to outdoor enthusiasts. - **Textile Recycling:** Disruptive innovation potential in developing technologies and processes for recycling textiles and incorporating them into workwear products. ## Related on Trend Hunter - [Woman-Focused Workwear Collections](https://www.trendhunter.com/trends/workwear-capsule-collection.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Consciously Designed Climbing Jackets](https://www.trendhunter.com/trends/m10-anorak.md) - [Women's Workwear Capsules](https://www.trendhunter.com/trends/carhartt-1.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Functionally Durable Outwear](https://www.trendhunter.com/trends/ororos-new-workwear-collection.md)