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# Sustainably Sourced Venison Links
Patagonia Provisions Introduces Lightly Smoked Venison Links

By Niko Pajkovic | Published 2021-11-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/patagonia-provisions
References: [nosh](https://www.nosh.com/food-wire/2021/patagonia-provisions-launches-wild-venison-links/) & [patagoniaprovisions](https://www.patagoniaprovisions.com/)

![Sustainably Sourced Venison Links](https://cdn.trendhunterstatic.com/thumbs/464/patagonia-provisions.jpeg)

[Patagonia Provisions](https://www.trendhunter.com/trends/patagonia-provisions-wines), an artisanal food brand belonging to the outdoor wear company Patagonia, has announced the launch of [Lightly Smoked Venison Links](https://www.trendhunter.com/trends/truly-zero-gravity-bar). The new sausage links are made from the invasive Hawaiian Axis deer, which produces some of the world's most delicious venison.

Full of flavor and tender in texture, Patagonia Provision's new venison links are sure to appeal to charcuterie-meat connoisseurs. Especially those looking for a sustainable and ethical alternative to traditional venison as the Axis Deer is now considered a major invasive species in Hawai that is endangering the nation's unique and fragile ecosystem.

“By harvesting this problematic species, which is ravaging the local ecosystem, we are helping to restore balance while providing a unique and delicious food product," explains Birgit Cameron, co-founder, and head of Patagonia Provisions.

Image Credit: Patagonia Provisions

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 14% | Activity: 30% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Invasive Species Meat Products:** There are opportunities to create meat products from invasive species that can provide sustainable and ethical alternatives to traditional meat products.
- **Sustainable Charcuterie:** The market for sustainable and ethically sourced charcuterie products is growing and there is an opportunity for companies to fill this gap.
- **Ecologically Focused Specialty Food Brands:** There is a growing demand for specialty food brands that are focused on ecological and sustainable production methods.

### Where This Applies

- **Specialty Meat Producers:** Specialty meat producers can utilize invasive species to create unique and sustainable meat products.
- **Charcuterie Companies:** Charcuterie companies can capitalize on the growing demand for sustainable and ethical meat products by sourcing from companies like Patagonia Provisions.
- **Ecological Food Brands:** Ecological food brands can create a unique selling point by focusing on sustainable and ethical production methods.

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