# Celebratory Company Beers The Patagonia California Route Organic Lager Marks 40th Anniversary By Meghan Young | Published 2013-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patagonia-california-route-organic-lager References: [psfk](http://www.psfk.com/2013/11/patagonia-beer.html) & [patagonia](http://www.patagonia.com/us/home) When it comes to celebrating a milestone such as being in business for an impressive 40 years, people often make a sweater or give out a special discount; the Patagonia California Route Organic Lager pays tribute in a much more fun way. The outdoor clothing and company decided to team up with [New Belgium Brewing](https://www.trendhunter.com/trends/mountain-time-lager) to create a [limited edition beverage](https://www.trendhunter.com/trends/topo-chico-celebrates) people can cheers with. Packed in blue and black cans as a homage to the company's iconic logo, the Patagonia California Route Organic Lager is made with only top quality ingredients that give it a "aromatic blast of citrusy Cascade hopes," as written on their site. The profits will be donated to the [United Way](https://www.trendhunter.com/trends/guinness-gives-back-1) of Larimer County’s Long Term Flood Recovery fund. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Collaboration:** The collaboration between Patagonia and New Belgium Brewing demonstrates the trend of brands coming together to create special edition products. - **Corporate Social Responsibility:** The Patagonia California Route Organic Lager showcases the trend of companies using their products to support charitable causes. - **Limited Edition Collaborations:** The creation of the Patagonia California Route Organic Lager represents the trend of companies partnering with breweries to produce unique beverages. ### Sectors Adopting This - **Outdoor Clothing:** The collaboration between Patagonia and New Belgium Brewing presents an opportunity for outdoor clothing companies to expand their brand presence by offering limited edition beverages. - **Craft Brewing:** Craft breweries can explore collaborations with brands outside of the beverage industry, like Patagonia, to create innovative and socially responsible beer offerings. - **Non-profit Organizations:** The partnership between Patagonia and New Belgium Brewing highlights the potential for non-profit organizations to collaborate with companies to create mutually beneficial products that support charitable causes. ## Related on Trend Hunter - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Globally Sourced Natural Wines](https://www.trendhunter.com/trends/patagonia-provisions-wines.md) - [Brewery-Led Sustainability Initiatives](https://www.trendhunter.com/trends/sierra-nevada-1.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md)