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# Activist-Connecting Platforms
'Patagonia Action Works' Unites People and Meaningful Causes

By Madison Mackay | Published 2018-02-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/patagonia-action-works
References: [hypebeast](https://hypebeast.com/2018/2/patagonia-action-works) & [patagonia](https://www.patagonia.com/actionworks/#!/choose-location/)

Patagonia, a company that is known for its [bold political activism](https://www.trendhunter.com/trends/goodbrand-impact), created a new digital platform named '[Patagonia Action Works](https://www.trendhunter.com/trends/patagonia-2).' The new platform will be used to connect people to events, petitions and volunteer work through environmental agencies.

Lisa Pike Sheehy, the brand's vice president, explained: “If we could connect our community, friends and customers directly with local groups working on issues they are passionate about, suddenly these organizations would have the capacity to achieve even more. Everybody has a role to play in this movement.”

Allowing users to find relevant organizations by location and issue, the new platform will also work in reverse, letting agencies find people to help a specific cause. The Patagonia Action Works platform will be launched on a national tour through Santa Monica, New York and Chicago.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 6% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Activist-connecting Platforms:** Create digital platforms that connect people with meaningful causes and activist organizations.
- **Environmental Activism:** Increased tech adoption for environmental activism and awareness.
- **Collaborative Social Impact:** Greater collaboration across individuals, companies, and local groups for social impact.

### Industries Being Reshaped

- **Environmental Organizations:** Environmental organizations can capitalize on digital platforms to connect with a broader audience and drive social and environmental action.
- **Technology:** The tech industry can develop innovative digital tools that connect individuals with social and environmental causes.
- **Outdoor Industry:** The outdoor industry can leverage its audience to drive social and environmental activism and awareness by partnering with activist-connecting platforms.

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