<!-- canonical: https://www.trendhunter.com/trends/pat-mcgraths-crimson-couture -->
<!-- robots: noindex -->

# Bold Red Lip Kits
Pat Mcgrath's Crimson Couture Lip Kit Has Just Arrived

By Ell Smith | Published 2021-01-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pat-mcgraths-crimson-couture
References: [hypebae](https://hypebae.com/2021/1/pat-mcgrath-labs-crimson-couture-lip-kit-mattetrance-lipstick-permagel-ultra-pencil-red-limited-edition-price-where-to-buy) & [patmcgrath](https://www.patmcgrath.com/)

Pat McGrath's [Crimson](https://www.trendhunter.com/trends/retro-dune-red) Couture lip kit has just arrived, presenting consumers with a vivid colorway that's sure to help achieve some bold winter-ready looks. Deep red lipsticks are often popular in the winter, making now a better time than ever for this release to become available.

With the kit, makeup wearers will receive both a [lipstick and a lip liner](https://www.trendhunter.com/trends/bouquet-of-strength-lip), helping one achieve a well-rounded look. The lipstick provided in this kit aims to nourish the skin, which most makeup wearers understand as a struggle during the dry winter months. The [bold red lip](https://www.trendhunter.com/trends/period-red-lipstick), dubbed 'Elson 3' can be rounded off with the PermaGel Ultra Lip Pencil arriving in the equally bold colorway of 'Blood Lust.'

Image Credit: Pat McGrath Labs

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 5% | Activity: 9% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Vivid Winter-ready Lipsticks:** Pat McGrath's Crimson Couture lip kit delivers a bold red lip for the winter season.
- **Nourishing Lip Products:** The included lipstick in the kit aims to nourish the skin, presenting an opportunity for companies to develop winter-friendly makeup products.
- **Complete Lip Sets:** Providing a complete set with a lipstick and lip liner presents an opportunity for companies to package complementary products together.

### Where This Applies

- **Makeup and Cosmetics:** The release of bold red lip kits presents a growth opportunity for makeup and cosmetics companies to develop winter beauty collections.
- **Skincare:** The nourishing aspect of the included lipstick offers an opportunity for skincare companies to incorporate makeup products that also offer skincare benefits.
- **E-commerce and Retail:** The popularity of winter makeup trends and complete product sets represents an opportunity for e-commerce and retail companies to prioritize and market these products for the season.

## Related on Trend Hunter

- [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md)
- [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md)
- [Curated Glam Holiday Sets](https://www.trendhunter.com/trends/fabfitfun-x-pat-mcgrath.md)
- [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)
- [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md)
- [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md)
- [Pre-Paired Lip Kits](https://www.trendhunter.com/trends/glossy-lip-kit.md)
- [Pink Floral-Inspired Lip Kits](https://www.trendhunter.com/trends/bouquet-of-strength-lip.md)
- [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md)