# Video Game-Inspired Makeup Ranges The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition By Michael Hemsworth | Published 2025-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pat-mcgrath-labs-x-candy-crush-saga References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-02-27/pat-mcgrath-labs-launches-candy-crush-saga-inspired-collection/) & [patmcgrath](https://www.patmcgrath.com/?srsltid=AfmBOopw1WacGSbWTjcRciFozuvZHfbBVPNt4T51v2gY99Bh2Vo1GG3E)  The [Pat McGrath Labs](https://www.trendhunter.com/trends/the-art-of-beauty) x Candy Crush Saga range is a new collaboration lineup of makeup products perfect for avid fans of the namesake video game to pick up as a way to pay homage to the franchise in a decidedly playful manner. The product collection includes [lipsticks, nail polishes and glosses](https://www.trendhunter.com/trends/charlotte-tilbury-x-genshin-impact) that are each inspired by various aspects of the [candy-themed video game](https://www.trendhunter.com/trends/candy-crush1). This includes the MatteTrance Lipstick, Lust Gloss and Nail Polish, which each come in Candy Crush Saga-themed packaging that will be instantly recognizable amongst fans. Founder and CEO Pat McGrath herself spoke on the Pat McGrath Labs x Candy Crush Saga range saying, "Beauty should always be an adventure. This collection is all about joy, play, and opulence–and now, three lucky individuals will win a truly one-of-a-kind treasure. How divine is that?" ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 84% | Activity: 86% | Freshness: 36% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Video-game Themed Cosmetics:** Bridging the gap between gaming culture and beauty products, this trend allows brands to create immersive experiences that cater to the passions of niche audiences. - **Collaborative Brand Extensions:** The blending of renowned beauty brands with popular gaming franchises highlights a novel marketing strategy that taps into fan-based cross-promotion. - **Gamified Product Lines:** By incorporating elements of play into traditional products, brands capture consumer interest and offer unique, engaging experiences that enhance brand identity. ### Industries Being Reshaped - **Cosmetics Industry:** Incorporating gaming elements into makeup lines presents an opportunity for brands to diversify and offer limited-edition products that can foster brand loyalty. - **Video Game Industry:** Collaborations with beauty companies offer video game franchises a chance to expand their brand presence into entirely new markets. - **Licensing and Merchandising:** Partnerships between different sectors like beauty and gaming suggest growing opportunities for cross-sector licensing deals that enhance product appeal. ## Related on Trend Hunter - [Collaboration Cosmetic Video Games](https://www.trendhunter.com/trends/revlon-x-redecor-fire-ice-campaign.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Candy-Inspired Lip Care Sets](https://www.trendhunter.com/trends/candy-crush1.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Gaming-Themed Gummy Candies](https://www.trendhunter.com/trends/trolli-x-xbox.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md)