# Edible Landmark Pastries These Pastry Sculptures Mark the Launch of the Pastry Paradise App By Laura McQuarrie | Published 2014-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pastry-paradise References: [en.gameloft](http://en.gameloft.ca/?sk) & [itunes.apple](https://itunes.apple.com/app/id901836862) In celebration of National Pastry Day and the launch of the Pastry Paradise app, video game developer [Gameloft](https://www.trendhunter.com/trends/gameloft-for-brands) created a tasty exhibition. Under the same name as the game, the Pastry Paradise exhibition is set up at The Proud Archivist galleries in London, showing off some of the Modern Wonders of the World like the Battenberg Gate, Empire Cake Building, Trifle Tower, London Pie and the Taj Mille-Feuille. At the end of the exhibition on December 12th, the public will finally have a chance to get a taste of the Modern Wonders of the World that they've been drooling over—anyone who downloads the Pastry Paradise app is eligible to get a free treat at Proud Archivist. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Interactive Food Exhibitions:** Creating interactive exhibitions or events showcasing innovative pastry sculptures or dishes can attract visitors and customers. - **Mobile App Campaigns:** Integrating in-app promotions, discounts or treats can help drive user engagement and awareness in mobile gaming apps. - **Edible Art Installations:** Incorporating art or landmarks in creative pastry or dessert installations can add a touch of excitement and uniqueness in food or gaming events. ### Industries Being Reshaped - **Food and Beverage:** Restaurants, cafes, and hotels can explore sculptural food or dessert menus, and interactive exhibitions to boost customer engagement and awareness. - **Gaming:** Developers can monetize mobile gaming apps by incorporating in-game promotions, offers, or discounts in a creative way to encourage user participation. - **Event Management:** Event organizers can incorporate creative edible installations and interactive food exhibitions into their event planning to offer unique experiences and attract visitors. ## Related on Trend Hunter - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Gourmet Festive Creations](https://www.trendhunter.com/trends/gourmet-festive-creations.md) - [Edible Pastry Holiday Homes](https://www.trendhunter.com/trends/pastry-holiday-homes.md) - [Celebrity-Crafted Baked Goods](https://www.trendhunter.com/trends/yolanda-gampp.md) - [Dubai-Inspired Bakery Creations](https://www.trendhunter.com/trends/dubai-chocolate-items.md) - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [Pastry-Centric Coffee Table Books](https://www.trendhunter.com/trends/marchesi-1824.md) - [Savory Pop-Up Pie Shops](https://www.trendhunter.com/trends/pop-up-pie-shop.md) - [Decadent Holiday Menus](https://www.trendhunter.com/trends/paris-baguettes.md)