# Pastel Confectionery Packaging These Pastry Packaging Designs Are Perfectly Sweet By Rebecca Byers | Published 2015-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pastry-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/hansel.html) & [behance.net](https://www.behance.net/gallery/25441653/HAENSEL) HÄNSEL is a Mexican confectionery catering brand that recently turned to creative agency CHAPTER to design a range of [delicate packaging](https://www.trendhunter.com/trends/higgidy) that perfectly complimented the [delightful selection of treats](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box). Based in Monterrey, HÄNSEL is a specialized sweets catering company that has tapped into the pastel hues synonymous with delicate treats like macarons. The campaign is also shot against pretty pastel backgrounds that do a great job of subtly bringing attention to the product by including equally as intricate details in the packaging. The tubular, rectangular paper packages appear almost like a delicately wrapped gift, with half the container featuring pretty intricate patterns contrasted by blank white space that boasts metallic embossed lettering and product information. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pastel Packaging:** There is opportunity to design packaging that uses pastel hues to create an aesthetic appeal, making the product appear more delicate or lighter. - **Intricate Packaging Design:** Product packaging is becoming part of the marketing and advertising strategy for products, and creating intricate designs can add value and draw attention. - **Embossed Lettering:** Embossing on packaging can make a product stand out on shelves and create a unique, tactile experience for consumers. ### Industries Being Reshaped - **Confectionery:** Packaging design is an area for growth and differentiation in the confectionery industry, where appeal, uniqueness, and aesthetic can make a difference. - **Fashion:** Intricate packaging design and the use of pastel hues can inspire or influence color and texture choices in the fashion industry. - **Gifts/hampers:** Intricate packaging design, use of pastel hues, and the incorporation of embossed lettering can add value to gift and hamper businesses, making their products stand out as luxurious and thoughtful. ## Related on Trend Hunter - [Springtime-Themed Snack Cakes](https://www.trendhunter.com/trends/tastykake-easter-packaging.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Springtime Marzipan Treats](https://www.trendhunter.com/trends/marzipops.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md)