# Personified Pastry Ads The Pastelite VIP Campaign Features Desserts as Cause for Discussion By Amelia Roblin | Published 2011-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pastelite-vip-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/pastelite_very_important_pastelitos_5) & [gettingbetter.es](http://www.gettingbetter.es/) A pastry is worth 1,000 words, but the Pastelite VIP campaign suggests a few more. The GettingBetter advertising agency of Alicante, Spain, helped to cook up a run of six prints depicting the antics of these Very Important Pastelitos. Pastélite, the maker of these [scrumptious snacks](https://www.trendhunter.com/trends/feed-the-fun) attempts to create even more of an emotional connection between its delectable desserts and consumers. To accomplish this, the [cupcakes, Minicupcakes and Cakepops](https://www.trendhunter.com/trends/team-sprinkles) featured in these ads have assumed animated personalities that are immediately relatable to their human hunters. The oh-so-sweet advertisements describe richly flavored treats behaving like snobs, Minicupcakes like children, baked lollipops like ditzes, amidst wittily whipped up comments discussing nuts as hats and muffin cups as skirts. Despite the sugar-coated cuteness of Pastelite VIP campaign, I'm sure I'd have no problem scoffing down these confections. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Personified Pastry Ads:** Brands personifying food products in advertisements to create emotional connection with consumers. ### Where This Applies - **Food Industry:** Opportunity for food brands to create unique and engaging advertisements by giving their products animated personalities. - **Advertising Industry:** Opportunity for advertising agencies to innovate and come up with creative campaigns that involve personification of products. - **Snack Industry:** Opportunity for snack brands to differentiate themselves by using personified characters in their marketing materials. ## Related on Trend Hunter - [Crispy Caramel Pastries](https://www.trendhunter.com/trends/caramelised-biscuit-yum-yums.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Privileged Cookie Campaigns](https://www.trendhunter.com/trends/born-of-two-icons.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md)