# Summer-Themed Watches These Pastel Watches Are Excellent Accessories For Warmer Months By Mishal Omar | Published 2016-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-watch References: [baby-g](http://www.baby-g.com/watches/Baby-G_BA-110_Series/BA110CA-9A) & [baby-g](http://www.baby-g.co.uk/news/baby-g-turns-21/) Baby-G has come out with a [pastel watch collection](https://www.trendhunter.com/trends/aquaracer-professional-300) to embody the summer. The watches in the 'Pretty Tough' collection come in bright colors that include a yellow, white, pink and pale blue that would likely be most appealing to youth and young adults. The watches do not just physically follow a "summer aesthetic," but also function as sturdy pieces that are water-resistant -- making them safe to wear in the rain. The watches were designed with metal and have both a [digital and a mechanical watch face](https://www.trendhunter.com/trends/bga103a). The company designed this brightly hued collection to ensure that it could be worn during the [festival season](https://www.trendhunter.com/trends/anatom-models). These feminine and durable pastel watches provide a sturdy and vivid accessory for quirky dressers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Pastel Watch Collections:** The trend of pastel watch collections offers a unique opportunity for companies to tap into the market of youth and young adults looking for vibrant and stylish accessories. - **Summer Aesthetics:** Embracing the summer aesthetics in watch designs opens up opportunities for companies to cater to consumers seeking fashion-forward and season-appropriate accessories. - **Water-resistant Watches:** The increasing demand for water-resistant watches presents an opportunity for companies to innovate and create durable timepieces that can withstand various outdoor activities. ### Where This Applies - **Fashion Accessories:** The fashion accessory industry can capitalize on the trend of pastel watch collections, providing customers with a wide range of stylish and seasonal options. - **Youth and Young Adult Market:** The youth and young adult market can be targeted with summer-themed watch collections, offering them trendy and attractive accessories that align with their preferences. - **Outdoor Gear and Sportswear:** The outdoor gear and sportswear industry can explore the market for water-resistant watches, providing consumers with durable timepieces suitable for various outdoor activities. ## Related on Trend Hunter - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Retro Watch Line Expansions](https://www.trendhunter.com/trends/babyg-series.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md) - [Feminine Lavender-Hued Watches](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Cartoon Diva-Inspired Timepieces](https://www.trendhunter.com/trends/casio-baby-g-1.md)