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# Organic Cuisine Branding
Narcissa's Pastel Visual Branding Identity is Whimsical and Sweet

By Farida Helmy | Published 2014-05-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-visual-branding
References: [designworklife](http://www.designworklife.com/2014/05/26/triboro-narcissa-identity-and-collateral/) & [triborodesign](http://www.triborodesign.com/work/narcissa)

This [intimate neighborhood restaurant](https://www.trendhunter.com/trends/loong-noodles) and its farm-inspired pastel visual branding identity will make every other restaurant envious.

Aside from the actual food, the brand and design of a restaurant play a very big role in what makes a restaurant more favorable and attractive to customers. But with this delicate, holistic-looking and pastel visual branding identity, Narcissa will have no problems what so ever.

Located in The Standard East Village, the André Balazs and Michelin-starred chef John Fraser owned restaurant fuzes the clean flavors of California cuisine with slow-cooking. All about [local and organic produce](https://www.trendhunter.com/trends/north-coast-organic) and healthy eating, the identity does Narcissa justice with its innocent child-like illustrations and eclectic design.

The complete identity and collateral for Narcissa were created by Brooklyn-based design studio Triboro, who created the perfect design solution for their clients.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 36% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Clean Flavors:** The trend of clean flavors in culinary branding offers opportunities for innovative ingredient sourcing and flavor combinations.
- **Whimsical Design:** The whimsical design trend in restaurant branding creates opportunities for imaginative and visually appealing concepts.
- **Organic Cuisine:** The trend of organic cuisine branding presents opportunities to showcase sustainable farming practices and promote healthy eating.

### Who This Affects Most

- **Restaurant Branding:** The restaurant branding industry can benefit from incorporating clean flavors, whimsical design, and organic cuisine concepts to attract customers.
- **Culinary Design:** The culinary design industry can explore innovative approaches to create visually captivating branding identities for restaurants.
- **Organic Food Industry:** The organic food industry can capitalize on the trend of organic cuisine branding to promote their products and educate consumers about sustainable farming practices.

## Related on Trend Hunter

- [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md)
- [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md)
- [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md)
- [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)
- [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)
- [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md)
- [Playful Restaurant Elevations](https://www.trendhunter.com/trends/toms-pasta.md)
- [Youthful Restaurant Interiors](https://www.trendhunter.com/trends/design-next-agency.md)
- [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md)