# Co-Branded Pastel Tennis Sneakers Anti Social Social Club Teamed Up with Vans for a New Model By Riley von Niessen | Published 2017-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-tennis-sneakers References: [hypebae](https://hypebae.com/2017/5/anti-social-social-club-vans-dover-street-market-collaboration-teaser-pink) & [instagram](https://www.instagram.com/p/BUFVWqDAqf8/?taken-by=neeklurk) Streetwear fanatics are likely to appreciate the newest release from [Vans](https://www.trendhunter.com/trends/valentino-x-vans) and [Anti Social Social Club](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear): a pair of co-branded pastel tennis sneakers that feature motifs for the unconventional. Reportedly, news of the drop first leaked on [Instagram](https://www.trendhunter.com/trends/zhang-quan-1), which caused fans of the brands to get to talking. Now, the official release date has been given (May 26th), and a few images of the pastel tennis sneakers have been shared. To keep things simple, Vans and Anti Social Social Club leave the canvas uppers a stark hue of white, which functions as the perfect backdrop for the baby pink laces and soles. On the laces, the phrase "Expect the Unexpected" in printed in black lettering to offer a bit more contrast. On the soles, "Get Weird" is imprinted in a wavy font as well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Fashion Items:** Opportunity for brands to collaborate and create unique items that cater to specific audiences. - **Limited Edition Drops:** Creating a sense of urgency and exclusivity for consumers in the fashion industry. - **Online Leaks as Marketing Strategy:** Leveraging social media to create buzz and anticipation around new product releases. ### Where This Applies - **Fashion Industry:** Innovative co-branding options can drive sales and appeal to niche markets. - **E-commerce Industry:** Limited edition drops can drive online sales and the use of social media can build excitement. - **Retail Industry:** Collaborations and limited edition drops can be used to create unique in-store experiences. ## Related on Trend Hunter - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md)