# Minimalist Collaborative Agendas Pantone and Starbucks Korea are Releasing Pretty Pastel Planners By Alyson Wyers | Published 2017-10-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-planners References: [designtaxi](http://designtaxi.com/news/396506/Starbucks-Korea-x-PANTONE-Tease-Minimalist-Pastel-Colored-2018-Planners/) & [instagram](https://www.instagram.com/p/BaiHFnsjuAl/?taken-by=starbuckskorea) [Starbucks Korea](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter) and [Pantone](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer) are collaborating to offer these pretty pastel planners. The minimalist 2018 planners come in feminine hues like pale pink and light blue as well as navy blue, soft yellow and a coral shade, according to a teaser photo on the official Starbucks Korea [Instagram](https://www.trendhunter.com/trends/2024-starbucks-blend) account. More recent posts showcase an up-close look at two of their styles -- Blooming Petal and Mystic Cloud pastel planners. The "color your life in Starbucks" stationery represents a somewhat unexpected partnership between the coffee company and the international authority on color. However, Starbucks also surprised customers with a more pared-back approach to their festive fall cup designs that display minimal autumnal illustrations and a departure in color from their traditional red branding. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Stationery Collections:** Collaborations between unexpected industries can lead to pretty and innovative stationery products. - **Minimalist Design Trend:** Minimalist design is continuing to gain popularity in various product categories, including stationery. - **Pastel Color Palette Trend:** Pastel hues are emerging as a trendy and popular color palette for stationery products. ### Sectors Adopting This - **Stationery Industry:** The stationery industry can benefit from collaborating with other industries to create unique and innovative products. - **Coffee Industry:** The coffee industry can tap into the stationery market by collaborating with designers to create custom planners and journals that align with their brand messaging. - **Design Industry:** The design industry can explore creative opportunities to incorporate minimalism and pastel color palettes into various product offerings, including stationery. ## Related on Trend Hunter - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Summer-Inspired Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Neutral Sticky Notes](https://www.trendhunter.com/trends/postit-x-pantone.md)