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# Conceptually Abstract Pastel Photos
Littledrill Creative Brings People, Items & Places Together

By Kalin Ned | Published 2018-03-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-photos
References: [fubiz.net](http://www.fubiz.net/en/2018/03/08/pastel-colours-fruits-disco-balls-on-a-funny-instagram-account-2/) & [instagram](https://www.instagram.com/littledrill/)

East Coast-based Littledrill creative explores relationships between people, products and places in adorable and abstract pastel photos. The photographic compositions vary in the represented subjects, as well as with regards to clean compositions and unconventional framing. However, the imagery is brought together with the influence of pop art and modern design, as well as the distinctly intentional use of the softened color palette.

The conceptual pastel photos are considered to "create [a] scroll-stopping concept." Each photo highlights a different product, from a quirky editorial of adidas' UltraBOOST Cookies & Cream Pack and golf-inspired [McDonald's](https://www.trendhunter.com/trends/mcdonalds-night-posters) strawberry shake ads, to body-crashing oversized [Otterbox](https://www.trendhunter.com/trends/cases-for-the-google-pixel-11) cases and disco ball avocados.

Littledrill creative is the perfect studio for quirky advertisement ideas, as it features clean and original designs on calming pastel backgrounds.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 94% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Abstract Pastel Photography:** Opportunity for photographers to explore unique and eye-catching concepts using pastel colors in abstract compositions.
- **Relationship-based Product Photography:** Opportunity for businesses to showcase products in creative and engaging ways by incorporating people, items, and places into their photography.
- **Pop Art and Modern Design Influence:** Opportunity for designers to incorporate elements of pop art and modern design into their work, creating visually striking and memorable designs.

### Who This Affects Most

- **Photography:** Photographers can leverage abstract pastel photography to offer unique and visually appealing services for clients in various industries.
- **Advertising:** Ad agencies can utilize relationship-based product photography to create captivating and attention-grabbing advertisements for their clients.
- **Graphic Design:** Graphic designers can draw inspiration from the pop art and modern design influence to create fresh and bold visual designs for their clients.

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