# Pastel Sports Apparel The Adidas Pastel Pack is Inspired by Rita Ora By Rahul Kalvapalle | Published 2014-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-pack References: [solecollector](http://solecollector.com/news/rita-ora-s-adidas-originals-pastel-pack-drops-next-month/) & [news.adidas](http://news.adidas.com/GLOBAL/Latest-News/adidas-Originals-by-Rita-Ora-FW14--Pastel-and-Colourblock/s/59e1d0b3-3a85-42e4-9549-814d23a57134) The [Adidas](https://www.trendhunter.com/trends/adidas-and-ivy-park) Pastel Pack is a [sports apparel collection](https://www.trendhunter.com/trends/song-for-the-mute-adidas), targeted towards women, produced in collaboration with British pop star Rita [Ora](https://www.trendhunter.com/trends/ora-mushiyum). Ora was roped in to Adidas due to her penchant for breaking the rules, thinking outside the box and for having a fearless take on fashion. One of the most noteworthy aspects of this collection is the presence of feather-like elements around the shoulders and hips. These are inspired by Ora's own feather tattoo. The Pastel Pack features cut-out shoulders and hips that give way to bat-wing-style sleeves. The body suits in the collection are tight-fitting and designed to augment wearers' body shape. A high level of attention to detail went into this collection, with its silhouettes revealing hints of skin in different areas of the body. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 86% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Feather-inspired Sports Apparel:** The presence of feather-like elements in sports apparel creates an innovative and unique aesthetic. - **Cut-out Design:** The use of cut-out shoulders and hips in apparel design adds a fashionable and trendy twist to traditional styles. - **Body-enhancing Fit:** Tight-fitting body suits designed to augment body shapes offer disruptive innovation in the sports apparel industry. ### Where This Applies - **Fashion:** The fashion industry can incorporate feather-inspired elements and cut-out designs in their apparel collections for a fresh and contemporary look. - **Sports Apparel:** The sports apparel industry can explore body-enhancing fit styles to cater to the demand for trendy and flattering activewear. - **Celebrity Collaborations:** The collaboration between brands and celebrities in the fashion industry can lead to disruptive innovations that push the boundaries of traditional designs. ## Related on Trend Hunter - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)