# Pastel Men's Shoes Visvim Brings Soft Hues For its Fall 2009 Collection By Robyn Currie | Published 2009-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-mens-shoes References: [hypebeast](http://hypebeast.com/2009/08/visvim-hockney-fall-09/) & [star-j.net](http://www.star-j.net/blog/?SHOP_ID=FIGURE_S&mmID=90829163123931) Pastel has long been the mainstay of nurseries and retirement homes. But this autumn, Japanese shoe company [Visvim](https://www.trendhunter.com/trends/visvim-all-tote) is putting pastel on the feet. Bringing these soft hues to their much coveted 'Hockney' model, Visvim is boldly going where only Don Johnson in "[Miami Vice](https://www.trendhunter.com/trends/b01-44-nfl)" has gone before. Each pair sports one of five [pastel colors](https://www.trendhunter.com/trends/easter-pack-1), and has white detailing, laces and soles. These beauties are sure to make a statement, without saying a word. **Implications** - It's almost impossible to avoid, but colors are almost always associated with different vocations and lifestyles in fashion. Unfortunately, pastel and other unlucky shades have been pigeon-holed into unflattering roles. Although it's a risky business proposition, design companies capable of "emancipating" or reclaiming colors and hues will be rewarded with the support of equally risk-prone buyers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Reclaiming Colors:** Design companies capable of "emancipating" or reclaiming colors and hues will be rewarded with the support of risk-prone buyers. - **Bold Color Statements:** Fashion brands embracing bold and unconventional color choices will attract attention and make a statement. - **Breaking Color Stereotypes:** Companies challenging traditional color associations and stereotypes in fashion will find success with forward-thinking consumers. ### Who This Affects Most - **Fashion Design:** Fashion designers pushing the boundaries of color usage and taking risks with unconventional options can tap into a market of risk-prone buyers. - **Shoe Manufacturing:** Shoe manufacturers exploring bold and vibrant color choices, like pastels, can differentiate themselves in the market and attract attention. - **Design Consulting:** Design consultants helping brands break free from traditional color stereotypes and embrace bolder choices can provide value to forward-thinking fashion companies. ## Related on Trend Hunter - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md)