# Pastel Eyeliner Collections Dior's Pastel Eyes Sticks Come in a Myriad of Fresh Spring Hues By Jana Pijak | Published 2015-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-eyeliner References: [buro247](http://www.buro247.com/me/beauty/buro-loves/dior-pastel-eyes.html) & [dior](http://www.dior.com/home/en_int) [Dior's](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick) pastel eyeliner collection proves that understated makeup can make a bold statement. First showcased at the label's Spring/Summer 2015 runway show, the collection boasts makeup looks that are a must-try for the warm season ahead. This cosmetics range features [pastel eyeliner products](https://www.trendhunter.com/trends/stageproof-eyeliner) in a rainbow of mint green, lime green, pale pink and peach tones and will appeal to fashion fans who enjoy a hassle-free beauty regimen. Adding a touch of color to one's face, Dior's 'Pastel Eyes' collection embodies a youthful air and is a great way to try a new look this Spring. Much like the return of [pastel clothing](https://www.trendhunter.com/trends/pantone-dualities), the beauty industry's recent pastel obsession follows suit. This particular product is bold without looking over-the-top and is easy to apply. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Pastel Makeup:** Disruptive innovation opportunity: Develop a full range of pastel makeup products (not just eyeliner) to cater to the growing demand for understated and colorful makeup looks. - **Hassle-free Beauty:** Disruptive innovation opportunity: Create innovative makeup applicators or tools that make it even easier for consumers to achieve a flawless and effortless pastel makeup look. - **Youthful Air:** Disruptive innovation opportunity: Develop skincare products or beauty treatments that specifically target the needs of younger consumers who want to achieve a fresh and youthful appearance. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Use advanced technology and ingredients to create long-lasting and highly pigmented pastel makeup products that stand out in the cosmetics market. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to create cohesive pastel makeup and clothing collections, offering consumers a complete pastel-inspired look. - **Beauty Tools:** Disruptive innovation opportunity: Develop innovative makeup brushes or tools specifically designed for applying pastel makeup, ensuring precise and effortless application. ## Related on Trend Hunter - [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md)