# Pretty Pastel Baking Chips The Yummallo Pastel Baking Chips Will Make Any Treat Instagram-Worthy By Katherine Pendrill | Published 2019-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-baking-chips References: [bustle](https://www.bustle.com/p/yummallos-pastel-baking-chips-are-instagrammable-dessert-goals-18740159) & [yummallo](https://yummallo.com/products/pastel-baking-chips/) If you're looking to take your baked goods to the next level, the new Yummallo Pastel Baking Chips are the perfect answer. The Yummallo Pastel Baking Chips were originally spotted by the [Instagram](https://www.trendhunter.com/trends/reach-for-the-stars-shaker-cookie-kit) food account @threesnackateers and can be found at your local [Walmart](https://www.trendhunter.com/trends/fancy-baking-confetti). According to the package, the baking chips are similar to chocolate chips, except that they boast and subtle vanilla flavor and they come in fun pastel shades such as pink, yellow, purple, and blue. Though the baking chips would stand out in any cookie recipe, they're also a great addition to [brownies, blondies](https://www.trendhunter.com/trends/brownie-cookies), and even pancakes. As Yummallo explains on its website, "we believe that your treats shouldn't be ordinary," and with these new baking chips, your next recipe will live up to that promise. Image Credit: *Yummallo.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pastel Baking Chips:** Opportunity for creating visually appealing and Instagram-worthy baked goods. - **Fun Flavored Baking Chips:** Opportunity to innovate with different flavors of baking chips to enhance baked goods. - **Colorful Ingredients:** Opportunity to incorporate vibrant and colorful ingredients in baking recipes for a unique twist. ### Who This Affects Most - **Food and Beverage:** Innovative baking chips can disrupt the baking industry and create new trends in sweet treats. - **Food Retail:** Grocery stores and specialty food shops can capitalize on the trend by stocking a variety of colorful baking chips. - **Bakery:** Bakeries can attract customers by using pastel baking chips in their products and showcasing them on social media platforms. ## Related on Trend Hunter - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [All-in-One Baking Toppings](https://www.trendhunter.com/trends/fancy-baking-confetti.md) - [Festively Shaped Baking Chocolates](https://www.trendhunter.com/trends/hersheys-holiday-baking-shapes.md) - [Peppermint-Flavored Baking Chips](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md) - [Pre-Mixed Baking Chocolates](https://www.trendhunter.com/trends/triple-chip-mix.md) - [Spring-Themed Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-spring-seasonal-cookie-dough.md) - [Melting Wintery Baking Products](https://www.trendhunter.com/trends/pillsbury-funfetti-melted-snowman.md) - [Chewy Bite-Sized Snack Cookies](https://www.trendhunter.com/trends/pillsbury-mini-soft-baked-cookies.md)