# Durable Pastel Backpacks Herschel Supply's New Backpacks are Perfect for the Spring Season By Ell Smith | Published 2018-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pastel-backpacks References: [hypebae](https://hypebae.com/2018/3/herschel-supply-town-backpack-peach-hydrangea-tan) & [herschel](https://herschel.ca/shop/collections) [Herschel](https://www.trendhunter.com/trends/all-season-backpack) Supply is helping consumers prepare for the approaching spring season by releasing a new series of [pastel backpacks](https://www.trendhunter.com/trends/the-adidas-samba-og) that are sure to brighten anyone's day. Staying true to the brand's values, these bags are practical, durable and incredibly stylish. Perfect for running errands or for carrying books to class, the new backpacks are sure to convenience the wearer without comprising one's unique aesthetic. The bags arrive in two colorways including “Hydrangea” or “Peach” which offer pastel blue and pink tones respectively. Each of the bag's interior features Herschel's red striped pattern. The gorgeous spring-ready colors of these bags are sure to help anyone [transition into the warmer season](https://www.trendhunter.com/trends/splendid-srping-2025), as the pink and blue-toned bags can spruce up any look. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Pastel-colored Backpacks:** A growing trend of pastel-colored backpacks could create opportunities for customizable and functional backpacks that still cater to individual personalities. - **Function Meets Aesthetic:** A trend in functional and stylish backpacks could disrupt the fashion industry and create new opportunities for collaboration between tech apparel shops and big fashion brands. - **Seasonal Product Launches:** A trend towards seasonal product launches could create opportunities for businesses to boost sales and cater to the needs of consumers transitioning from one season to the next. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can take advantage of the trend towards durable and stylish pastel-colored backpacks to expand their market by collaborating with leading backpack manufacturers. - **Tech Apparel:** Tech apparel shops could gain from expanding their offerings beyond just athletic wear to include functional and stylish backpacks that appeal to the masses. - **E-commerce:** E-commerce businesses can capitalize on the trend towards seasonal product launches by creating marketing campaigns aimed at promoting seasonal items in order to boost sales. ## Related on Trend Hunter - [All-Season Custom Fabric Backpacks](https://www.trendhunter.com/trends/all-season-backpack.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Blooming Expansive Accessories Capsule](https://www.trendhunter.com/trends/sleek-sage-green.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md) - [Sunset-Inspired Pastel Tote Bags](https://www.trendhunter.com/trends/ll-bean-tote.md)