# Donation-Driven Magazines Paste Magazine Receives $166,000 in Donations By Rachel | Published 2009-05-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paste-magazine-donation References: [usatoday](http://www.usatoday.com/life/music/news/2009-05-21-paste-donations_N.htm?loc=interstitialskip) & [pastemagazine](http://www.pastemagazine.com/) Paste Magazine has taken it to the people. They needed money in order to stay afloat--somewhere in the neighborhood of $350,000. Despite the economy, readers are making great contributions to the magazine. Paste Magazine has collected about $166,000, which is nearly half of the amount needed. It's cool to see people coming together in harder times! **Implications** - [Crowd-funded ventures](https://www.trendhunter.com/trends/cape-codr) are the latest theme in business. In these finance models, consumers express their support through [donations](https://www.trendhunter.com/trends/communityfocused-campaign), which allows businesses to sustain operations even when [ad revenues](https://www.trendhunter.com/trends/loyalty-platforms) are down. During the recession, crowdfunding helped burgeoning magazine businesses find a foothold in an oversaturated print media market without having to cater to advertisers. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Crowd-funded Ventures:** Crowd-funding allows businesses to sustain operations even when ad revenues are down. - **Donation-driven Models:** Consumers express their support through donations, allowing businesses to stay afloat. - **Oversaturated Print Media Market:** Magazine businesses found a foothold in an oversaturated print media market through crowdfunding. ### Industries Being Reshaped - **Publishing:** Crowd-funding offers a disruptive innovation opportunity for publishing companies looking to sustain operations. - **Media:** Media companies can explore donation-driven models as a way to stay afloat amidst declining ad revenues. - **Marketing:** In an oversaturated print media market, marketing agencies can help businesses navigate crowdfunding opportunities. ## Related on Trend Hunter - [Low-Pressure Donation Apps](https://www.trendhunter.com/trends/donation-apps.md) - [Need-Based Public Fundraising Initiatives](https://www.trendhunter.com/trends/public-support.md) - [Bakery Donation Campaigns](https://www.trendhunter.com/trends/dayend-doughnation.md) - [Soda-Branded Scholarship Fundraisers](https://www.trendhunter.com/trends/fanraiser.md) - [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Sustainable Stationery Expansions](https://www.trendhunter.com/trends/papier.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Pay-What-You-Want Gaming Platforms](https://www.trendhunter.com/trends/paywhatyouwant-gaming-platform.md)