# Illustrated Boiling Ads The Pastas La Muneca Noodles Express Lunch Campaign is Safely Tasty By Meghan Young | Published 2012-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pastas-la-muneca-noodles-express-lunch References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/pastas-la-muneca-cannibal-witch-lobster/) & [lowe-ssp3](http://www.lowe-ssp3.com) Boiling water has been at the center of many scary stories as the Pastas La Muneca Noodles Express Lunch ad campaign shows. For instance, there have been tales of savage carnivores boiling explorers for dinner and witches capturing innocent children for dark purposes. But these [print ads](https://www.trendhunter.com/trends/local-product) illustrate that "hot water is for the noodles" only, as stated in the tag line. Conceived and executed by [LOWE](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour)-SSP3, an ad agency based in Bogota, Colombia, the Pastas La Muneca Noodles Express Lunch ad campaign also shows how these delicious meals have brought together two very different and opposing parties. Minimal and colorful, the ads will appeal to a more youthful audience. The campaign was illustrated by Juan Romero and art directed by Sebastian Pelaez, Duvan Villegas and Daniel Delgado. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Minimal Illustrations:** Opportunity for innovation in graphic design, particularly in creating minimalist illustrations for ad campaigns. - **Humorous Ads:** Opportunity for humor in advertising campaigns to appeal to younger audiences. - **Food Safety:** Opportunity for emphasizing food safety in advertising campaigns in order to alleviate safety concerns for consumers. ### Where This Applies - **Advertising:** Opportunity for ad agencies to explore new and creative ways of illustrating and executing ad campaigns. - **Food and Beverage:** Opportunity for food companies to emphasize food safety in advertising campaigns, particularly for ready-to-eat meals. - **Graphic Design:** Opportunities for graphic designers to explore minimalist styles in their designs, particularly for advertising campaigns targeted at younger audiences. ## Related on Trend Hunter - [Haunting Pasta Projects](https://www.trendhunter.com/trends/creepypasta.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Eco-Friendly Pasta Campaigns](https://www.trendhunter.com/trends/world-pasta-day.md) - [Imperfect Cooking Campaigns](https://www.trendhunter.com/trends/effortiseverything.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Convenient Instant Pasta Pots](https://www.trendhunter.com/trends/pasta-pots.md)