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# Pasta Preparation Scented Candles
The D.S. & DURGA x Jupiter Pasta Water Candle is Subtly Aromatic

By Michael Hemsworth | Published 2023-02-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pasta-water-candle
References: [thegreenhead](https://www.thegreenhead.com/2023/02/pasta-water-scented-candle.php) & [dsanddurga](https://www.dsanddurga.com/products/pasta-water-candle)

![Pasta Preparation Scented Candles](https://cdn.trendhunterstatic.com/thumbs/498/pasta-water-candle.jpeg)

The [D.S. &](https://www.trendhunter.com/trends/concrete-lightning) DURGA x [Jupiter](https://www.trendhunter.com/trends/jupiter-smells) Pasta Water candle has been created in collaboration between the [high-end perfume and home scent brand](https://www.trendhunter.com/trends/the-maker-gardener-candle) with the Italian New York restaurant. The candle captures an unexpected aromatic experience -- the scent of boiling water cooking pasta -- with top notes of saline water along with semolina wheat heart notes and base notes kept a chef's secret. The candle will evoke the simple yet distinct aroma of preparing pasta in the kitchen and could incite cravings for pasta.

The D.S. & DURGA x Jupiter Pasta Water candle is available now for $70 and maintains a 100% vegan-friendly profile with the best-quality aromatics in the mix. The candle also maintains a formula that's phthalate and paraben-free.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 54% | Activity: 68% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Aromatic Candles:** The trend of creating scented candles that evoke specific experiences, like cooking or nature, opens up opportunities for new fragrance combinations and collaborations.
- **Food-themed Home Scents:** The trend of bringing food aromas into the home, like pasta water or baked goods, creates new markets for home fragrance products and partnerships with food brands.
- **Vegan-friendly Home Scents:** As sustainability becomes more important to consumers, the trend of creating vegan-friendly and chemical-free home scent products offers opportunities for eco-friendly fragrance brands to expand their offerings.

### Sectors Adopting This

- **Home Fragrance:** The home fragrance industry can innovate by incorporating food-themed and plant-based scents, like pasta water, into their product lines.
- **Restaurant:** Restaurants can collaborate with fragrance brands to create scents that evoke their signature dishes and offer them as a retail product, like the D.S. & DURGA x Jupiter collaboration.
- **Food Industry:** Food brands can partner with fragrance companies to create home scents that evoke their products and offer them as a promotional item or retail product.

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