# Rolling Pin Pasta Packaging This Pasta Packaging Concept Illuminates the Homemade Process By Rebecca Byers | Published 2016-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pasta-packaging-concept References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/sapore-di-nonna-special-pasta-packaging.html) & [brenocardoso](http://www.brenocardoso.com/sapore-di-nonna-packaging) This ingenious pasta packaging concept highlights the different ways in which brands can highlight a product's purity and freshness through packaging that illuminates a specific step in the process of making it by hand. Designed by Breno Cardoso of Sao Paulo, Brazil, the clever concept re-imagines the rolling pin as a vessel for [fresh, handmade pastas](https://www.trendhunter.com/trends/italian-recipe-pastas) with caps on the ends that hold [different spices](https://www.trendhunter.com/trends/paint-pour-gift-set). The intriguing packaging concept was also designed by Cardoso to be an invitation to the launch party of the fictitious brand, Sapore di Nonna. A notable feature of the rolling pin packages is the cut out on one side that allows the consumer to have a view of the product inside. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Handmade Packaging:** This innovative concept highlights the purity and freshness of a product by showcasing its handmade process. - **Interactive Packaging:** By featuring a cutout that allows for a product view, brands can create interactive packaging that engages consumers. - **Reusable Packaging:** This concept could inspire a trend in reusable packaging that doubles as a functional kitchen tool. ### Sectors Adopting This - **Food Packaging Industry:** The food packaging industry could adopt this concept to showcase the handmade process of various products. - **Kitchenware Industry:** This concept could inspire the creation of kitchenware items that double as packaging for fresh, homemade items. - **Gift Packaging Industry:** This concept could inspire a new trend in gift packaging by showcasing the handmade process of a gift item. ## Related on Trend Hunter - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Italian-Inspired Dried Pasta Expansions](https://www.trendhunter.com/trends/montes-fine-foods.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md) - [Revamped Premium Pesto Jars](https://www.trendhunter.com/trends/eviosys.md) - [Imperfect Pasta Bowl Designs](https://www.trendhunter.com/trends/pasta-bowl.md) - [Premium Pasta Meal Kits](https://www.trendhunter.com/trends/pasta-night.md) - [Small-Batch Organic Pastas](https://www.trendhunter.com/trends/organic-pasta-range.md)