# Home-Cooked Pasta Packaging Pasta Nona Branding Embraces Grandma's Culinary Cachet By Amelia Roblin | Published 2011-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pasta-nona-branding References: [blend-it.co.il](http://www.blend-it.co.il/projects/pasta-nona-new/) With so many products on the market that have most certainly been concocted with excessively over-processed ingredients, it's comforting to come across pre-prepared edibles that have the appeal of a home-cooked meal. Pasta Nona branding whets the appetite of the conscientious consumer with an image that embraces familial familiarity. The cartons that contain a range of [raviolis, lasagnas, pennes and other pastas](https://www.trendhunter.com/trends/stuffed-frozen-pasta) have been cut and assembled to imitate the look of [cardboard takeout containers](https://www.trendhunter.com/trends/specialty-products), but are each labeled "Lunch Box" to incite a delectably domestic quality. A traditional red and white checkered tablecloth is included in Blend-It's design and a portrait of an [old Italian granny](https://www.trendhunter.com/trends/eat-your-buddig) becomes a clever logo within the Pasta Nona branding strategy. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity to incorporate eco-friendly materials and designs into food packaging, showcasing a commitment to sustainability. - **Retro Branding:** Potential to leverage nostalgic design elements and vintage aesthetics to appeal to consumers seeking a sense of nostalgia and familiarity. - **Convenience Foods:** Room for innovation in the pre-prepared food market to meet the demand for convenient and ready-to-eat meals. ### Industries Being Reshaped - **Food Packaging:** Disruption opportunity in the packaging industry to develop new solutions for showcasing food products in unique and engaging ways. - **Food Retail:** Opportunity for grocery stores and specialty food retailers to embrace the trend of home-cooked appeal and offer pre-prepared meals that evoke a sense of familiarity and comfort. - **Food Branding:** Innovation potential in the branding and marketing space to create unique and eye-catching designs that capture the essence of homemade cooking. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md) - [Lentil-Based Pasta Brands](https://www.trendhunter.com/trends/bentilia.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Instant Pasta Snack Pots](https://www.trendhunter.com/trends/pasta-nostra.md) - [Authentic Consumer-Driven Pastas](https://www.trendhunter.com/trends/napolina-pasta.md) - [Premium Pasta Meal Kits](https://www.trendhunter.com/trends/pasta-night.md) - [Meta Italian Cuisine Pastas](https://www.trendhunter.com/trends/buitoni-raviolis.md) - [Pouch-Packaged Pasta Sauces](https://www.trendhunter.com/trends/gourmet-pasta-sauces.md)