# Abstract Pasta Branding This Branding Abandons Traditional Pasta Packaging Ideals By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pasta-branding References: [thedieline](http://www.thedieline.com/blog/2016/7/5/nudellini) & [ewelinagaska](http://www.ewelinagaska.com/) Pasta branding tends to be based around more rustic styles, but the 'Nudellini' packages designed by Ewelina Gaska have forged a completely different path. The boxes were all created to look like [abstract pieces of art](https://www.trendhunter.com/trends/summertime-art-box) rather than something that references Italian cuisine. Rather than feature a transparent section that reveals what kind of pasta is inside, each package instead has a large abstract graphic of the type of noodle it contains. With [vibrant colors](https://www.trendhunter.com/trends/fruit-bliss) and eye-catching graphics, this [pasta branding](https://www.trendhunter.com/trends/festive-pasta) is both playful and eyecatching. By straying completely from norms that accept pasta as a traditional food that should be packaged as such, Nudellini is able to stand out in the market. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Pasta Branding:** Designing pasta packaging as an abstract art form creates a refreshing visual appeal. - **Unconventional Packaging Design:** Abandoning traditional packaging formats creates a unique brand identity for pasta companies. - **Playful Graphics in Food Packaging:** Incorporating playful graphics and vibrant colors in food packaging design enhances a brand’s visual identity. ### Sectors Adopting This - **Food Packaging Design Industry:** Innovative packaging design ideas can lead to disruptive innovation in the food industry by creating unique brand identities. - **Consumer Packaged Goods Industry:** Adopting unconventional packaging designs can help companies in the consumer packaged goods industry stand out in a crowded market. - **Graphic Design Industry:** The trend of incorporating playful graphics and vibrant colors in food packaging can inspire the graphic design industry to create more unique and eye-catching designs. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Lentil-Based Pasta Brands](https://www.trendhunter.com/trends/bentilia.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)