# Poolside Pasta Pop-Ups The Barilla Pasta Bar Pop-Up Treats SLS South Beach Hotel Guests By Laura McQuarrie | Published 2022-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pasta-bar References: [prnewswire](https://www.prnewswire.com/news-releases/sls-south-beach-announces-poolside-barilla-pasta-bar-to-pop-up-during-miamis-famed-culinary-month-301479926.html) & [sbe](https://www.sbe.com/hotels/sls-hotels/south-beach/barilla)  SLS South Beach and pasta producer Barilla are teaming up to treat hotel guests to a taste of Italy with the [Barilla Pasta Bar](https://www.trendhunter.com/trends/barilla-snowfall-pasta) Pop-Up. For a limited time at the end of February, guests will get the chance to experience a sense of escape through food and four complimentary Barilla pasta creations served by the side of the pool. The indulgent and luxurious Barilla Pasta Bar Pop-Up channels Northern Italy with Barilla Rigatoni alla Bolognese with creamy Parmigiano fondue, while Southern Italy served as the inspiration for Barilla Orecchiette with spicy mussels and broccoli sauce, romano cheese. There's also Barilla Thick spaghetti with lobster and oven-roasted cherry tomatoes and Barilla Mezzi rigatoni alla Norcina on the four-day pop-up menu. Even after the event, [pasta lovers](https://www.trendhunter.com/trends/pasta-night) can find all of the recipes on SLS South Beach's website. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Food Pop-ups:** Bringing high-end dining experiences to unconventional locations or events, creating a sense of exclusivity and unique engagement opportunities. - **Regional Italian Cuisine:** Highlighting unique and diverse flavors and ingredients from different regions of Italy, creating authentic and culturally rich culinary experiences. - **Virtual Recipe Sharing:** Providing digital resources and virtual cooking classes to allow guests to recreate the pop-up experience at home, expanding audience reach and engagement beyond the event's physical location. ### Sectors Adopting This - **Hospitality:** Partnering with food and beverage brands to offer unique experiences to guests and attract new customers, increasing revenue and brand recognition. - **Food and Beverage:** Innovating in the food and beverage industry by creating new and exciting recipes and culinary experiences, attracting new customers and keeping loyal ones engaged. - **Technology:** Developing digital platforms and resources for experiences like virtual cooking classes and recipe sharing, expanding engagement opportunities and opening up new revenue streams. ## Related on Trend Hunter - [Festive Limited-Edition Pastas](https://www.trendhunter.com/trends/barilla-snowfall-pasta.md) - [Micro-Engraved Premium Pastas](https://www.trendhunter.com/trends/barilla-al-bronzo.md) - [Italy-Celebrating Lasagna Recipes](https://www.trendhunter.com/trends/italian-heritage-month.md) - [Heart-Shaped Pasta](https://www.trendhunter.com/trends/love-pasta.md) - [Restaurant-Inspired Pasta Products](https://www.trendhunter.com/trends/barilla-al-bronzo-line.md) - [Nourishing Community Food Trucks](https://www.trendhunter.com/trends/barilla-connection-kitchen.md) - [Pasta-Inspired Inflatable Pool Noodles](https://www.trendhunter.com/trends/pastainspired-inflatable-pool-noodle.md) - [Pasta Box Tickets](https://www.trendhunter.com/trends/togetherness-tickets.md) - [Elevated Condiment Pop-Ups](https://www.trendhunter.com/trends/heinz-57-line.md)