# Cheeky Chronographs The Past Present Future Watch Keeps You in the Here and Now By Alex Scott | Published 2010-03-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/past-present-future-watch References: [yankodesign](http://www.yankodesign.com/2010/03/15/when-we-are-when-we-will-be/) & [uncommongoods](http://www.uncommongoods.com/item/item.jsp?itemId=16612) Often I report on clever [novelty watches](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine), but never have I actually purchased one. Call me old fashioned, but I seem to just prefer having a boring old timepiece with twelve digits on it. That being said, I am seriously considering picking up the 'Past Present Future' watch simply so that when people ask me the time, I can be cheeky and reply, "Well, it's the present." Created by [Projects Design](https://www.trendhunter.com/trends/hotel-fork-knife), the Past Present Future Watch still reads the time like any other [conventional chronograph](https://www.trendhunter.com/trends/the-timechanger) except when you go to take a gander at it, it lets you know that you are indeed in the present just in case you were worried you had slipped into a space-time vortex. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Watches:** There is potential for innovative watch designs that leverage unique and creative features to create a market niche. - **Time Perception-inspired Products:** Products that play with the way we perceive time could open up new avenues of creativity for marketers and designers alike. - **Wearable Tech:** Combining wearable technology with traditional timepiece designs could lead to watches that offer advanced functionality beyond just telling the time. ### Sectors Adopting This - **Fashion:** Fashion brands and designers could capitalize on the trend towards novelty watches to create innovative products that appeal to a wider audience. - **Marketing and Advertising:** Marketing agencies could leverage the creative potential of time perception-inspired products to craft attention-grabbing campaigns that resonate with consumers. - **Technology:** Tech companies could develop advanced smartwatches that combine the best features of traditional timepieces with modern wearable tech functionality. ## Related on Trend Hunter - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Retro Pastel Flip Clocks](https://www.trendhunter.com/trends/minimalist-flip-clock.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Collaborative Retrograde Timepieces](https://www.trendhunter.com/trends/the-timechanger.md) - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md) - [Collaborative Bright Tonal Watches](https://www.trendhunter.com/trends/time-for-fun.md) - [Chromatic Quad-Timezone Timepieces](https://www.trendhunter.com/trends/wolbrook-pan4timer.md)