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# Nouveau MOD Menswear
The Past Perfect Vulture Editorial is a Modern Take on 60s Elegance

By Jana Pijak | Published 2013-04-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/past-perfect-vulture
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/harry-pulley-henry-evans-marek-chorzepa-vulture/) & [marekchorzepa](http://www.marekchorzepa.com)

The 'Past Perfect' Vulture editorial graces the edgy publication's #4 issue. Reviving a 60s MOD aesthetic, wardrobe stylist Fernando Torres dresses the photoshoot's model stars in a number of designer pieces that emphasize clean lines and streamlined silhouettes.

In addition to a number of designer pieces from labels that include [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), [Prada](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard) and Vivienne Westwood, models Harry Pulley and Henry Evans sport slicked back coifs by hair stylist Jay Zhang and pose with a slew of contemporary furnishings from design retailer Modus Furniture.

The 'Past Perfect' Vulture fashion story shines a light on modern utilitarianism with a 60s MOD inspiration. This striking in-studio editorial is a fresh take on retro classics that are translated to appeal to a modern generation of fashion conscious gentleman with a flair for elegantly edgy designer details.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 25% | Activity: 26% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **MOD Menswear:** The 'Past Perfect' Vulture editorial showcases a modern take on 60s elegance, creating an opportunity for designers to innovate and modernize MOD fashion for the present day.
- **Clean Lines:** The emphasis on clean lines and streamlined silhouettes in the 'Past Perfect' Vulture editorial highlights a trend that can be leveraged by fashion brands to disrupt the industry and offer minimalist designs.
- **Utilitarianism Revival:** The modern utilitarianism showcased in the editorial presents an opportunity for fashion brands to tap into the trend and create innovative designs that balance functionality and aesthetics for a new generation of consumers.

### Who This Affects Most

- **Fashion Design:** The 'Past Perfect' Vulture editorial offers inspiration for fashion designers to explore the MOD aesthetic and create disruptive innovations in men's fashion.
- **Furniture Design:** The inclusion of contemporary furnishings from design retailer Modus Furniture in the editorial provides an opportunity for furniture designers to integrate sleek, modern designs that complement the MOD fashion trend.
- **Hairstyling:** The slicked back coifs styled by Jay Zhang in the 'Past Perfect' Vulture editorial could inspire hairstylists to experiment with retro-inspired hairstyles while adding a contemporary twist.

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