# Pin-Up Housewife Campaigns (UPDATE) Bar Rafaeli Models for Passionata Lingerie 2013 Collection By Ariel Weber | Published 2013-02-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/passionata-lingerie-2013 References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/02/the-2013-passionata-lingerie-calendar.html) & [passionata](http://www.passionata.com/) To commemorate the release of Passionista Lingerie 2013 Spring/Summer line, they have compiled all of their sexy looks and put them together in a pin-up inspired calendar featuring beautiful supermodel Bar Rafaeli. Since 2010, the [Victoria Secret](https://www.trendhunter.com/trends/victorias-secret-1) model has been the face of the [lingerie company](https://www.trendhunter.com/trends/lorette-springsummer-collection), which has been photographed in a [sexy pin-up style](https://www.trendhunter.com/trends/il-pranzo-campaign) by photographer Greg Kadel. The model is seen posing in lovely bra and panty combinations from its newest collection while showing her in various domesticated inspired settings. Just like the pin-up girl style, the photo shoot manages to bring both a sultry as well as classy innocence to its styles. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Pin-up Lingerie:** The trend of pin-up inspired lingerie styles and marketing could create opportunities for disruptive innovation in the fashion industry. - **Domesticated-themed Marketing:** The trend of using domestic and household themes in marketing campaigns could create opportunities for disruptive innovation in the advertising industry. - **Celebrity Collaborations:** The trend of partnering with celebrity brand ambassadors, such as Bar Rafaeli, could create opportunities for disruptive innovation in the fashion industry. ### Sectors Adopting This - **Fashion:** The fashion industry could benefit from utilizing the trend of pin-up lingerie and partnering with well-known celebrities to promote their products. - **Advertising:** The advertising industry could benefit from incorporating domestic and household themes into their campaigns to evoke a sense of nostalgia and create brand awareness. - **Entertainment:** The entertainment industry could benefit from utilizing pin-up and retro themes in their productions to appeal to a wider audience and create new nostalgic and romantic sensations. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)