# Travel-Inspired Lingerie Ads Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign By Meghan Young | Published 2012-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/passionata-aw-12 References: [adrants](http://www.adrants.com/2012/09/bar-refaeli-makes-flight-attendants-hate.php) & [passionata](http://www.passionata.com) Once again reprising her role as the face of this [lingerie label](https://www.trendhunter.com/trends/lorette-springsummer-collection), model Bar Refaeli stars in the Passionata A/W 12 ad campaign. Unlike the past print ads, this one has a clear theme. From hot flight attendant to ditzy traveler, the Israeli beauty has fun with a [travel theme](https://www.trendhunter.com/trends/travel-changed-me). In fact, some may say she is over the moon about it, literally. The Passionata A/W 12 ad campaign nevertheless adheres to the overall direction of the brand's past campaigns. Shot in studio against colorful backdrops, the blonde bombshell interacts with fun props in order to complete a man's wildest fantasies. In this case, she poses alongside [piles of luggage trunks](https://www.trendhunter.com/trends/uncompromisingly-light-campaign), shining crescent moons and even a large office globe. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Travel-themed Advertising:** Opportunity for other brands to incorporate travel themes in their ad campaigns to create a sense of adventure and excitement. - **Interactive Props in Advertisements:** Chance for brands to use creative and interactive props in their advertisements to captivate audience attention and enhance brand messaging. - **Celebrity Endorsement in Lingerie Marketing:** Possibility for other lingerie brands to collaborate with well-known celebrities to strengthen their brand image and attract consumer attention. ### Who This Affects Most - **Fashion and Apparel:** Potential for fashion brands to explore innovative and travel-inspired advertising campaigns to engage consumers and increase brand loyalty. - **Advertising and Marketing:** Opportunity for advertising agencies and marketers to incorporate interactive props in their campaigns to create memorable and impactful brand experiences. - **Entertainment and Media:** Chance for entertainment companies to leverage celebrity endorsements in their marketing efforts to increase audience engagement and drive brand recognition. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)