# Juicy Passion Fruit Snacks Trader Joe's New Passion Fruit Rounds are Chewy and Sweet By Katherine Pendrill | Published 2023-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/passion-fruit-rounds References: [traderjoes](https://www.traderjoes.com/home/products/pdp/passion-fruit-rounds-075064)  [Trader Joe's](https://www.trendhunter.com/trends/passion-fruit-granola-mixes) is making it easier to enjoy the delicious taste of passion fruit on-demand with its new Passion Fruit Rounds. To create its new Passion Fruit Rounds, Trader Joe's worked with a supplier in Vietnam that specializes in all things [dried fruit](https://www.trendhunter.com/trends/simply-amazing-soft-dried-apricots). The supplier starts by taking passion fruit seeds, along with the tart tropical pulp of the fruit, and combines this with a bit of apple juice and sugar to create a deliciously sweet mixture. The whole thing is then poured into disc-shaped molds and dehydrated until it forms tiny, [bite-sized chews](https://www.trendhunter.com/trends/freezedried-fruit-bites). As Trader Joe's puts it, "Together, the combo of sweet and sour, chewy and crunchy (courtesy of the generously-studded seeds throughout) create a harmonious balance that’s as unique as the passion fruit itself is." Perfect for snacking or even garnishing a cocktail, Trader Joe's new Passion Fruit Rounds are a delicious take on the fan-favorite fruit. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 77% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dried Fruit Snacks:** There is a growing trend towards dried fruit snacks as a healthier alternative to traditional sugary snacks. - **Unique Fruit Combinations:** Consumers are looking for unique and exotic fruit combinations that offer a new taste experience. - **Snackable Convenience:** There is a demand for convenient, bite-sized snacks that can be enjoyed on the go. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards dried fruit snacks by creating innovative and healthy snack options. - **Gourmet and Specialty Foods:** The gourmet and specialty foods industry can explore unique fruit combinations, like passion fruit, to offer consumers a premium and exclusive snacking experience. - **Convenience and Ready-to-eat Foods:** The convenience and ready-to-eat foods industry can develop snackable products that provide a convenient and on-the-go snacking solution. ## Related on Trend Hunter - [Passion Fruit Granola Mixes](https://www.trendhunter.com/trends/passion-fruit-granola-mixes.md) - [Freeze Dried Mangosteen Snacks](https://www.trendhunter.com/trends/freeze-dried-mangosteen.md) - [Chewy Fruit-Flavored Candies](https://www.trendhunter.com/trends/fruity-chewy-candy.md) - [Guava Passionfruit Greek Yogurts](https://www.trendhunter.com/trends/guava-passionfruit-greek-whole-milk-yogurt.md) - [Unsweetened Freeze Dried Raspberries](https://www.trendhunter.com/trends/freeze-dried-raspberries.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Chile-Seasoned Mango Snacks](https://www.trendhunter.com/trends/chile-seasoned-dried-mango.md) - [Organic Thai Pineapple Chunks](https://www.trendhunter.com/trends/organic-pineapple-chunks.md) - [Chocolate-Dipped Pineapple Sticks](https://www.trendhunter.com/trends/dark-chocolate-pineapple-sticks.md)