# Fruity Consumer-Driven Liqueurs Apollo Passion Fruit Liqueur Has a 17% ABV with Premium Flavor By Michael Hemsworth | Published 2022-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/passion-fruit-liqueur References: [foodbev](https://www.foodbev.com/news/intercontinental-brands-debuts-new-passion-fruit-liqueur/) & [icbrands](https://icbrands.co.uk)  The [Apollo](https://www.trendhunter.com/trends/omar-apollo-1) Passion Fruit Liqueur is a new product arriving into the UK market for avid fans of [fruit-forward martinis](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) to pick up. The product features real passion fruit juice along with natural flavors and boasts a 17% ABV to make it a great addition to a martini recipe or any cocktail recipe that suits. Priced at £9 per bottle, the product is launching at Iceland locations in 70cl bottles, which are clearly branded with bold text, color and imagery catch the eye of shoppers. Marketing Director at [Intercontinental Brands](https://www.trendhunter.com/trends/chocolate-orange-gin-liqueur) Clare Gibson spoke on the new Apollo Passion Fruit Liqueur saying, "The passion fruit martini remains the UK’s #1 favourite cocktail, making passion fruit liqueur in high demand. We hope Apollo can rival the market and provide a more affordable option that appeals to both the on-trade and consumers looking to shake up passion fruit martinis at home.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fruit Liqueur Trend:** With the release of the Apollo Passion Fruit Liqueur, a new trend of fruit-driven liqueurs with added natural flavors is emerging. - **Affordable Cocktail Ingredients Trend:** The launch of Apollo Passion Fruit Liqueur offers consumers access to affordable ingredients, leading to a trend of DIY cocktails at home. - **Convenience-store-sold Liqueurs Trend:** The Iceland-located launch of Apollo Passion Fruit Liqueur taps into the trend of quick and easy access to cocktails on the go with prepared liqueurs. ### Who This Affects Most - **Liquor Industry:** The liquor industry can capitalize on the fruit liqueur trend by innovating their own combinations and fruit-driven cocktails. - **Home Bartending Community:** The affordable cocktail ingredients trend can inspire growth in home-bartending communities as consumers take on the DIY cocktails at home. - **Convenience-store Industry:** The convenience store industry can partner with liquor brands to launch more ready-to-drink liqueurs like those demonstrated with the Apollo Passion Fruit Liqueur. ## Related on Trend Hunter - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Tangy Tropical Cocktails](https://www.trendhunter.com/trends/passionfruit-martini.md) - [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md) - [Tropically Inspired Vodka Spirits](https://www.trendhunter.com/trends/smirnoff-mango-passionfruit-twist.md) - [Fruity Alcohol-Free Martinis](https://www.trendhunter.com/trends/alcohol-free-passion-fruit-martini.md) - [Creamy Fruit-Forward Cocktails](https://www.trendhunter.com/trends/coppa-cocktails-white-choc-passion.md) - [Tropical Non-Alcoholic Martinis](https://www.trendhunter.com/trends/dragon-fruit-martini.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md)