# Cheeky Passenger Princess Campaigns Dutch Bros Coffee Marks National Passenger Princess Day By Kalin Ned | Published 2025-11-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/passenger-princess-day References: [prnewswire](https://www.prnewswire.com/news-releases/dutch-bros-officially-crowns-national-passenger-princess-day-302613987.html)  [Dutch Bros Coffee](https://www.trendhunter.com/trends/dutch-bros-coffee) has formally established a new branded holiday by designating the third Wednesday of November as National Passenger Princess Day. This builds on "the viral #passengerprincess trend," which has 200,000+ posts on [TikTok](https://www.trendhunter.com/trends/bliss-passenger-princess-kit) and [Instagram](https://www.trendhunter.com/trends/bliss-x-alto). For the first official National Passenger Princess Day, Dutch Bros Coffee is running a promotional giveaway where customers can obtain one of three distinct car magnet designs by purchasing a medium or large beverage. This activation is available at all company locations on Wednesday, November 19, starting at 3 PM. The designs of the magnets are tongue-in-cheek. Tana Davila, Chief Marketing Officer at Dutch Bros, commented: "The response to last year's Passenger Princess Day event was incredible, so we had to make it an official day." Image Credit: Dutch Bros Coffee ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 85% | Activity: 85% | Freshness: 55% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Branded Holiday Marketing:** Establishing branded holidays like National Passenger Princess Day could transform traditional marketing campaigns by creating annual cultural touchpoints for consumer engagement. - **Viral Social Media Influence:** Leveraging viral social media trends, such as #passengerprincess, enables brands to align with ongoing cultural conversations and drive consumer participation. - **Promotional Product Tie-ins:** Offering limited-edition promotional products, such as Dutch Bros' car magnets, can enhance customer experiences and brand loyalty by providing tangible connections to digital campaigns. ### Who This Affects Most - **Food and Beverage:** As exemplified by Dutch Bros Coffee, the food and beverage industry can capitalize on emerging cultural phenomena to create exclusive promotions that resonate with consumers. - **Social Media Marketing:** The integration of popular hashtags and social media trends presents a growing opportunity for targeted marketing strategies that engage a digitally-savvy audience. - **Promotional Products:** The promotional products industry can tap into new consumer interests by designing exclusive items linked to viral trends and cultural events. ## Related on Trend Hunter - [Valentine's Themed Cafe Beverages](https://www.trendhunter.com/trends/dutch-bros-valentines-day.md) - [Mixtape-Inspired Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-spring-menu.md) - [Coffee-Inspired Alarms](https://www.trendhunter.com/trends/dunkin-x-hatch.md) - [Coffee Culture Merch Collections](https://www.trendhunter.com/trends/dutch-bros-x-lonely-ghost-collection.md) - [Nutty Snack-Sharing Mobiles](https://www.trendhunter.com/trends/the-nutty-cruiser.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Interactive Beverage-Focused Campaigns](https://www.trendhunter.com/trends/drink-duel.md) - [Indulgent Dancer-Approved Cafe Drinks](https://www.trendhunter.com/trends/dutch-bros-and-gianina.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md)