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# Magazine T-Shirtorials
Passarella Death Squad Plays With Racy Covers For Fall 2009

By Andrew Robichaud | Published 2009-06-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/passarella-death-squad-autumn-winter-2009
References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/16/passarella-death-squad-autumnwinter-2009-t-shirts/) & [passarella](http://www.passarella.co.uk/)

Fashionably black and white would be a simple, yet misleading way to describe the 2009 Autumn/Winter [t-shirt collection](https://www.trendhunter.com/trends/supreme-winter-2025-tees) from Passarella Death Squad.

The arrangement of shirts possess a shaded rendition of a [high-end magazine cover](https://www.trendhunter.com/trends/black-tag-collection). The provocative models are carefully censored by the creative design of the t-shirt.

Passarella Death Squad manufactures and [hand screens each garment](https://www.trendhunter.com/trends/wasted-youth-x-tappei) in London. The 2009 Autumn/Winter collection is an interesting view of regularly colorful magazine covers.

**Implications** - I'm a big sucker for ads like these. By deftly featuring an ad campaign that is deftly sexualized in addition to displaying the quality of the shirt's designs shows a brand willingness to blend high and low brow.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 39% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Magazine T-shirt Collections:** The trend of incorporating magazine cover designs on t-shirts presents opportunities for clothing brands to merge fashion and print media.
- **Provocative Fashion Campaigns:** The use of deftly sexualized ad campaigns in the fashion industry highlights opportunities for brands to bridge the gap between high and low brow aesthetics.
- **Hand-screened Garments:** The practice of manufacturing and hand-screening garments offers opportunities for unique and artisanal clothing brands to stand out in the competitive fashion market.

### Sectors Adopting This

- **Fashion Apparel:** The fashion apparel industry can explore innovative ways to incorporate magazine covers into their clothing designs to attract trend-conscious customers.
- **Print Media:** Print media companies have the potential to collaborate with fashion brands to create exclusive magazine cover designs for t-shirts, tapping into the fashion industry's reach and appeal.
- **Artisan Clothing:** The artisan clothing industry can leverage the trend of hand-screened garments to emphasize their craftsmanship and differentiate themselves from mass-produced fashion brands.

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