# Street-Side Summer Editorials The Ones 2 Watch 'Pass the Vibes' Editorial Celebrates Urban Fashion By Jana Pijak | Published 2016-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pass-the-vibes References: [theones2watch](http://theones2watch.com/editorial/women/26171/) & [tdnphoto](http://tdnphoto.com/) The Ones 2 Watch 'Pass the Vibes' editorial celebrates urban styling and is captured by photographer Tiffany Nicholson. Nicholson captures star Adesuwa Aighewi in the editorial and collaborates with wardrobe stylist Olivia Weeden, who handpicks her [colorful and youthful wardrobe](https://www.trendhunter.com/trends/songs-of-siren). Boasting fashions like netted tops, striped dresses and short denim shorts, Pass the Vibes emobies a carefree and youthful air and sets an effortlessly cool tone for the season ahead. Hair and makeup for this image series is the work of Amanda Wilson who opts for messy locks and bare-faced makeup applications. The Ones 2 Watch editorial director Rosie Daly brings this photoshoot's creative vision to life and chooses an [urban alley and street corners](https://www.trendhunter.com/trends/picnic-collection) as her background setting of choice. Image Credit: Tiffany Nicholson ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Urban Styling:** Opportunity for fashion brands to incorporate street-style and urban aesthetics into their collections. - **Youthful Fashion:** Opportunity for fashion brands to target younger demographics by offering bold and colorful options. - **Effortlessly Cool Tone:** Opportunity for fashion brands to offer relaxed and comfortable apparel while still maintaining a fashion-forward vibe. ### Where This Applies - **Fashion:** Fashion brands can utilize urban and street-style aesthetics to engage younger consumers and offer relaxed yet fashionable apparel. - **Photography:** There is a growing demand for photographers who can capture street-style and urban fashion in their shoots. - **Beauty:** Beauty brands can explore minimalistic and natural-looking makeup and hair trends to complement the carefree and youthful fashion styles seen in this editorial. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)