# Amusement Park Reward Programs Canada’s Wonderland Announves Its Pass Perks for 2020 By Kalin Ned | Published 2019-12-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pass-perks References: [canadaswonderland](https://www.canadaswonderland.com/tickets-passes/season-passes/pass-perks) For amusement parks, it is important to retain customer return rates and as a result, many have an established [rewards program](https://www.trendhunter.com/trends/opentable-regulars) that is designed to inspire frequent visits – Canada’s Wonderland boasts Pass Perks, for example. The 2020 reward program allures consumers in various ways. It is intended for those who possess a Season’s Pass and one is automatically entered in it. With Pass Perks, one might receive e-mails for [free goodies](https://www.trendhunter.com/trends/arbys-potato-pass) – an example is the “FREE Bring-A-Friend ticket” or a discount for a select item in the theme park. Other benefits include being entered into a raffle for an “Ultimate VIP experience” for the pass holder and their family or friends. Image Credit: Canada’s Wonderland ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Amusement Park Rewards Programs:** Disruptive Innovation Opportunity: Develop a mobile app that allows park visitors to track their rewards and redeem them directly from their smartphones. - **Personalized Discounts and Offers:** Disruptive Innovation Opportunity: Utilize data analytics to create personalized offers and discounts based on visitor preferences and behaviors. - **VIP Experiences and Upgrades:** Disruptive Innovation Opportunity: Introduce virtual reality or augmented reality experiences that enhance the VIP experience for pass holders. ### Who This Affects Most - **Amusement Parks:** Disruptive Innovation Opportunity: Implement contactless payments and digital wristbands for a seamless and convenient park experience. - **Mobile App Development:** Disruptive Innovation Opportunity: Create a mobile app that provides real-time wait times for attractions and offers virtual queuing to optimize visitor experience. - **Data Analytics:** Disruptive Innovation Opportunity: Develop advanced analytics tools to gain insights into visitor behavior and preferences for targeted marketing and personalized experiences. ## Related on Trend Hunter - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Allen Key-Inspired Rewards Programs](https://www.trendhunter.com/trends/ikea-family-loyalty-program.md) - [Beer Brand Loyalty Programs](https://www.trendhunter.com/trends/club-peroni.md) - [Social Winter Sports Promotions](https://www.trendhunter.com/trends/epic-friend-tickets.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md) - [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md) - [Asian QSR Rewards Programs](https://www.trendhunter.com/trends/panda-express-1.md) - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md)