# Beer-Bouncing Trick Shots The ‘Pass Me a Beer’ Video Will Entertain to the Last Throw By Vivian Lau | Published 2012-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pass-me-a-beer-video References: [thatsnerdalicious](http://www.thatsnerdalicious.com/beer/hey-pass-me-a-beer-video/) & [youtube](http://www.youtube.com/watch?v=1b8W1tFFs3M) People are always trying to come up with novel ways to make their videos go viral, and the ‘Hey Pass Me a Beer’ is no exception—though it is admittedly a pretty stuntin’ concept. Two guys dressed in suits and aviators are totally stone-faced as they pass each other beers in unexpected ways. Using slingshots, skateboards and trampolines to their advantage, they chuck [beer cans](https://www.trendhunter.com/trends/chill-face-roller) across a field, out of a window or bounce them with impeccable aim into each other’s waiting hands. What is especially hilarious is the casual ‘yeah-that’s-right’ look given when they crack open the brew upon each successful pass. If this video were to go viral, it would serve as great inspiration for some safer-than-most [at-home stunts](https://www.trendhunter.com/trends/the-hacksmith)—though any trick performed under the influence never seems to turn out well. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Interactive Beer-drinking Experiences:** Creating interactive experiences around beer can go a long way in attracting millennials. - **Viral Marketing Stunts:** Creating stunts around products and services can create memorable experiences and gain brand awareness. - **Proprietary Beer Pass Formats:** Creating unique proprietary beer-passing formats can increase brand loyalty among beer enthusiasts. ### Who This Affects Most - **Alcohol:** The alcohol industry can create more interactive experiences to attract younger demographics. - **Marketing:** Companies can create viral marketing campaigns to attract millennials. - **Food and Beverage:** Innovative beer-passing techniques can create a unique brand experience for beer enthusiasts. ## Related on Trend Hunter - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Beer Can Mosquito Traps](https://www.trendhunter.com/trends/coors-light-can.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md)