# Blinged Rain Shields The Pasotti Luxury Umbrellas Come Covered in Swarovski Crystals By Michael Hines | Published 2011-03-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/pasotti-luxury-umbrellas References: [ballerhouse](http://www.ballerhouse.com/2011/03/07/luxurious-rainy-days-with-these-pasotti-umbrellas/) & [pasottiombrelli](http://www.pasottiombrelli.com/) My $15 umbrella suddenly looks like it belongs in the garbage thanks to the Pasotti Luxury Umbrellas. Italian umbrella maker Pasotti has teamed up with [Swarovski](https://www.trendhunter.com/trends/oakley-x-swarovski) to create a line of [blinged-up umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf) that everyone can love and few can afford. The Pasotti Luxury Umbrellas are made out of fine Italian cloth with Swarovski crystals hand-sewn in. The handles of these umbrellas are also covered in Swarovski crystals, presumably to enhance grip. If you needed proof that the world economy is back on the upswing, look no further than the Pasotti Luxury Umbrellas. These umbrellas are covered in luxury but are still moderately priced, selling for anywhere between $280 and $700. While that may sound like a lot, it is actually a lot cheaper than a ton of other Swarovski-covered creations. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Umbrellas:** Disruptive innovation opportunity: Explore partnerships with luxury brands to create high-end accessories with unique materials and designs. - **Blinged-up Accessories:** Disruptive innovation opportunity: Integrate Swarovski crystals or other luxury elements into various fashion accessories, such as handbags or phone cases. - **Affordable Luxury:** Disruptive innovation opportunity: Develop innovative manufacturing techniques that allow for the creation of affordable luxury products, appealing to a wider consumer base. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Combine traditional craftsmanship with modern technology to create innovative fashion accessories with Swarovski crystals or other luxury elements. - **Luxury Goods:** Disruptive innovation opportunity: Collaborate with high-end brands to transform everyday products into luxurious items by incorporating premium materials and exclusive designs. - **Manufacturing:** Disruptive innovation opportunity: Explore new manufacturing processes and automation technologies to lower production costs of luxury goods, making them more accessible to consumers. ## Related on Trend Hunter - [Croatian Crocheted Umbrellas](https://www.trendhunter.com/trends/fashion-umbrella-design-lifestyle.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Ultra-Luxe Rhinestone Earphone Cases](https://www.trendhunter.com/trends/glam-earpods-holder.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Luxury Dumbbells Collections](https://www.trendhunter.com/trends/pent-x-swarovski.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md)