# Vividly Designed Apartments Pascali Semerdjian Arquitetos Renovates an Apartment in Sao Paolo By Amy Duong | Published 2023-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pascali-semerdjian-arquitetos-1 References: [dezeen](https://www.dezeen.com/2023/04/22/er-apartment-sao-paulo-pascali-semerdjian-arquitetos/) & [psarquitetos](https://psarquitetos.com/)  Pascali Semerdjian Arquitetos is a design studio based in Sao Paulo and it gets a new [renovation for a local family](https://www.trendhunter.com/trends/triplex-fabre). It uses furniture, exposed detailing, and cladding in order to create a social space that is "vividly cosmopolitan." It is dubbed the ER [apartment and the design](https://www.trendhunter.com/trends/onda-apartment) breaks the layout into two parts -- starting with an [open social space](https://www.trendhunter.com/trends/house-64) and a guest suite on one half and private rooms on the other side. The social space has a dining and living space with multiple planted balconies. The side with private rooms is made up of the primary suite in the home, a toy room for the daughters, storage space, bedrooms, and a shared bathroom. Image Credit: Pascali Semerdjian Arquitetos ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Social Space Renovations:** There is an opportunity for design studios to create innovative social space designs that use unique furniture and exposed detailing to cater to customers' individual preferences. - **Plant-based Design:** Incorporating planted balconies and greenery into architectural designs can appeal to customers who value environmentally friendly and sustainable living. - **Multipurpose Furniture:** Designing apartments with versatile and multifunctional furniture can maximize space and appeal to customers who prioritize practicality. ### Where This Applies - **Architecture and Design:** Design studios and architects can experiment with innovative designs that cater to customer preferences and offer unique living experiences. - **Real Estate:** Real estate companies can leverage the trend of innovative apartment designs to differentiate their offerings and attract customers who are seeking unique living spaces. - **Furniture and Home Decor:** Creating multipurpose furniture that aligns with the stylish and functional design of these vividly designed apartments can offer disruptive innovation opportunities for furniture and home decor companies. ## Related on Trend Hunter - [Light-Inviting Renovated Apartments](https://www.trendhunter.com/trends/copan-apartment.md) - [Bright Colorful Converted Apartments](https://www.trendhunter.com/trends/so-sebastio-123.md) - [Timeless Comfortable Bright Apartments](https://www.trendhunter.com/trends/lvia-leite.md) - [Compact Duplex Apartments](https://www.trendhunter.com/trends/sbc-apartment.md) - [Contemporary Renovated Spacious Apartments](https://www.trendhunter.com/trends/eo7.md) - [Texture-Varying Apartment Interiors](https://www.trendhunter.com/trends/flat-6.md) - [Nostalgic Family Homes](https://www.trendhunter.com/trends/apartamento-relicrio.md) - [Industrial Apartment Designs](https://www.trendhunter.com/trends/fm-apartment.md) - [Tiled Refurbished Apartments](https://www.trendhunter.com/trends/parramon-tahull.md)